Sale Boost
Tag: Advertising
Loot Box Investigation
Are the UK's top grossing mobile games really breaking loot box rules?
Rewarded Ua
The rise of rewarded user acquisition platforms
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No Bs Fridays
The celebrity effect in mobile game advertising: When stars collide with games
In this regular column UA and marketing expert Matej Lančarič shares his thoughts on some of the biggest topics in games
Ai Ads
Reforged Labs begins open beta for generative AI-created mobile game ads following $3.9m investment
The open beta allows developers to upload gameplay and automate animated, voiced game ads
Job News
Almedia goes on recruitment drive with 17 new hires
Hires form part of Almedia's growth plans across Europe and North America over the next year
Stars Of The Show
Monopoly Go star-powered ad campaign summons Will Ferrell, Chris Pratt, Jason Momoa and Keke Palmer
Will Ferrell’s role as Mr. Monopoly will be an ongoing one as part of a "long-term creative concept"
Rewarded Ua
How Almedia is riding the rewarded play wave
Freecash has become one of the top newcomers in the rewarded user acquisition space that has taken off this year
Ad Advice
Creative fatigue in mobile games marketing: How to identify and combat it
AdQuantum’s Anton Kuzmin shares how you can avoid creative fatigue and keep your audience engaged
Holidays Ahoy
Over 35% will play more mobile games during holiday season, with Gen X screen time to outdo Gen Z
Unity’s new US-based survey finds who’s playing, who’s spending, and who’s watching ads this Christmas
Ua Advice
2024 UA Playbook: Diversifying beyond traditional channels and the rise of rewarded play
UA and marketing expert Matej Lančarič shares some best practices and top tips
Big Tech Breakup?
US mulls Google breakup in antitrust case
Tech giant labels DOJ proposals as "radical" and "government overreach"
Kid Tech
SuperAwesome launches under-18-focused audience data and insights platform Awesome Intelligence
Platform aims to provide "safe and compliant" data on the behaviour of Gen Z and Alpha for brands and agencies
Podcast
Unicorns, camels and hogs: How smart ad monetisation saves your app from getting eaten alive | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Ad Appeal
Unity: Global rewarded ad engagement rose by 3.2% in 2023
Unity’s Mobile Growth and Monetisation Report 2024 finds 38.1% of users will watch ads when out of resources
Five New Games
New release roundup: The best new mobile games from mathematical puzzlers to the return of Jon Snow
We highlight five new games that have broken cover and are all set to do big business
King In The North
Zynga calls in Kit Harrington for Game of Thrones: Legends launch
Mobile ads are becoming increasingly star-powered, with Jon Snow himself promoting the latest puzzle RPG
App Intelligence Magic
AppMagic’s CEO on raising $3m, market intelligence price wars, and ad revenue estimates
PocketGamer.biz speaks to Max Samorukov about the state of market intelligence and its plans for the future
Podcast
Strengthening ad network bonds for better performance with AdQuantum’s Sergey Sukhov | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Mobile Marketing
Why attribution and marketing mix modelling aren't delivering results for games marketers
Incrmntal CEO and co-founder Maor Sadra delves into the mobile marketing landscape and analyses privacy challenges and solutions for campaigns
Sdk Update
AdInMo launches InGamePlay SDK 3.0 beta with clickable in-game ad units
Monetisation platform aims to drive more intentional clicks with new customisable visual aids
Advertising Ascent
Global advertising revenue to hit $1 trillion in 2026
PwC projects global in-game advertising will reach $147.9 billion in 2028
Pgc Helsinki
Isabel Davies: EU’s Digital Fitness Fairness Check could cause "big overhauls" in 2025
The regulation of free-to-play is a complex topic due to its ever-changing nature, but next year’s check could really change the game…
Exclusive Deal
Voodoo signs partnership with Audiomob for audio ads
Deal sees ads provider become exclusive audio partner for the top 50% of the publisher's inventory
Podcast | Episode 19
Is Squad Busters a success or failure? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 19...
Apple Ads
Apple 30% fee extends to Instagram and Facebook ads worldwide today
The fee was imposed on the US earlier this year and rolls out globally today, July 1st
Rising Revenue
In-game ads in hypercausal runners: Increasing revenue without sacrificing other metrics
Azur Games producer Milana Gelmanova shares how in-game ads helped to create a 5% to 20% revenue boost in a year
Acqusitions
Verve Group acquires Jun Group for $185 million
The acquisition is expected to close in September pending the usual round of regulatory approvals
Partnership Power
Anzu and dentsu partner to advance intrinsic in-game advertising with "contextually relevant campaigns"
Ads will be deliverable to specific audiences based on behaviour and interests
Advanced Ai Advertising
SocialPeta's evolution: advancing mobile game advertising with AI, Apple Search Ads, and STEAM game insights
Find out more about SocialPeta's new enhanced features and capabilities before the company's appearance at Gamesforum Hamburg
Place Search Ad Here
Mobile's broken app store discoverability
How Steam, Google Play and Apple's App Store compare and how platform holders prioritise ads over useful recommendations for users
Next Level Marketing
Squad Busters ad calls in big-name talent for its global launch
The game's live-action ad features Chris Hemsworth, Christina Ricci and more as real-world depictions of their in-game heroes
Mainstream Mobile
Mobile gaming's journey to the mainstream
Kristan Rivers, co-founder and CEO of in-game advertising platform AdInMo, looks at the last decade of the industry and why brands are queueing up for its future
Strategic Growth
Netflix to launch in-house ad tech with global rollout set for 2025
The move will see the streaming platform compete against other industry giants with ad servers such as Amazon and Google
New Way To Ua
Subscrible raises $300,000 to launch ad-free mobile games platform
Start-up aims to reduce UA costs and provide “uninterrupted” gaming
Ad Strategy
Why diversified revenue streams are the key to maximising monetisation
As the monetisation landscape shifts, mixing up your ad strategies can ensure that no money gets left on the table
Ads Growth
AppLovin revenue surges 48% Y/Y to $1bn in Q1 as it eyes non-gaming growth
“There is nothing that limits our models to just gaming,” says CEO Adam Foroughi
Adding Ads
Roblox launches video ads, partnering with IAS to deliver transparent metrics
Advertisers can now use immersive video to promote to anyone over 13 in Roblox, with clear indicators from IAS coming soon
Boosting Revenue
How user consent for personalised ads can significantly increase your Android revenue
GameBiz Consulting's Božo Janković on the power of personalised ads and why testing is key
Advertising Quality Control
Voodoo Partners with AppHarbr to Level Up In-Game Ad Quality
AppHarbr brings its best-in-class technology to Voodoo, to eliminate disruptive advertising and create more engaging, secure real-time control
In-app Advertising
Gaming social platform Discord set to embrace ads for revenue boost
Discord is reportedly hiring more than a dozen workers to see this through
All About Ads
Intrinsic ads make players 5% more likely to consider in-game spending
Anzu and Happydemics find intrinsic ads to have the highest recall rate, brand identification and purchase consideration
Optimising Opportunity
How Supply Path Optimisation can supercharge user acquisition for gaming advertisers
Ad expert Liftoff highlights how developers can get more from their ad campaigns through a smarter approach to the supply path.
In-game Ads
“There’s still misunderstanding and undervaluing of the power of mobile gaming as an advertising channel”
Odeeo CEO Amit Monheit on the advantages in-game audio ads
Advertising Advice
Mobile Ad Masterclass: How to select the best ad format for your game
AdQuantum Design’s creative production director Ivan Razmakhov gives his tips on producing mobile game advertising that delivers results
Level Up Listener Leverage
The performance marketing channel you’re probably overlooking
Future-ready user acquisition strategies - five key reasons to add podcast-ads to your UA Mix
Rewarded Play
Unity’s offerwall product Tapjoy launches Daily Rewards to boost re-engagement
Tapjoy is delivering new ad features to give advertisers tools to help lure back players on a daily basis
Gamelight Hits Top Five
Gamelight hits top five global ad networks
Singular's analysis reveals Gamelight Is among world's top five ad networks
Pgc London
The AI future is now. AI generated video is real and is promoting 100s of apps
AI can quickly create hundreds of creatives for your game and João Vieira da Costa of Replai.io has the tech that's making it happen right now
Exclusive Debut
Nefta showcases privacy-first platform at Pocket Gamer Connects London 2024
Unveiled exclusively at PGC London, the new ad platform is designed to provide developers with IAA revenue from opted-out iOS users