Strengthening ad network bonds for better performance with AdQuantum’s Sergey Sukhov | Podcast
For smaller studios, building long-term relationships with ad networks is crucial. This means asking the right questions, leveraging the right data, and utilising all available resources effectively.
Sergey Sukhov, chief business development officer at AdQuantum - a performance marketing agency that provides support to smaller game studios on top of traditional UA services - offers his advice for nailing all three in this episode.
Alongside our hosts, Peggy Anne Salz and Brian Baglow, Sergey shares exactly what studios should bring to the negotiating table and how to obtain the right data from ad partners to know for certain whether to keep or kill your game.
What's more, he breaks down AdQuantum's bespoke solutions tailored to studios of all sizes and the creative format that outperforms all others.
What's inside:
00:00 - Intro
02:17 - What does AdQuantum do?
04:35 - Tactics and questions for smaller studios
10:20 - Studios biggest challenges
12:15 - Navigating negotiations
15:20 - Building relationships with ad networks
20:35 - Get creative about creatives
24:15 - Formats that perform well
26:08 - AI for measurement
28:28 - Metrics that matter
30:00 - Emerging trends
32:20 - Favourite games Q&A
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