AdInMo launches InGamePlay SDK 3.0 beta with clickable in-game ad units

Monetisation platform AdInMo has launched the beta for version 3.0 of its InGamePlay SDK, featuring new clickable in-game ad units.

The firm said it aims to drive more “intentional clicks” through the InGamePlay Magnifier by spotlighting in-game ads (or intrinsic ads) to try and improve their viewability. Customisable visual aids include glowing or pulsing placement borders.

The InGamePlay SDK combines various ad formats such as display, video, rewarded and in-game audio ads. The company said its aim is to help teams reach and monetise players across more avenues, all from one ad placement.

Hybrid-monetisation

“Making a game that generates sustainable revenue while still being joyful for players is the perennial balancing act for developers,” said AdInMo CEO Kristan Rivers.

“Our latest SDK offers a frictionless way to increase the effectiveness of in-game advertising without impacting the player experience and crucially gives developers more ways to make money.”

He added: “The games industry is gearing up to a future where free-to-play is dominated by hybrid-monetisation. Our new clickable ad placements can already be used to advertise a developer’s portfolio in-game with our CrossPromo feature and that’s just the start of AdInMo’s hybrid monetisation roll out this summer.”

We recently caught up with AdInMo CEO Kristan Rivers to discuss its InGamePlay SDK and why “developers must diversify monetisation to survive”.