Monetisation And Marketing
74% of consumers use mobile ads to discover new apps
An ironSource report finds that relaxation is key both for downloads and usage
Company Profile
AppLovin
Website
www.applovin.com/
About
AppLovin is a mobile app technology platform with team members around the world.
Since launching in 2012, AppLovin has been instrumental in defining many of the world’s most popular mobile apps and game studios. We’ve built an amazing team of talented people who are committed to helping the mobile app industry thrive.
Related People
Johannes Heinze
Managing Director EMEA
Adam Foroughi
CEO
Tony Deane
Manager for Business Development
Keith Kawahata
Head of Games
Alice Guillaume
Senior Director of Marketing Operations
Cyril Caël
Senior Manager
David White
Senior manager, business development
Daniel Tchernahovsky
VP of Global Business Development
Mark Rosner
CPO
Kellie Knight
Senior Developer
+7 more
Accolades
Articles featuring AppLovin
Ironsource Report
Generation X make more in-app purchases than any other group
ironSource delve into app monetisation and discovery
Battle Of The Brands
Unity and ironSource’s merger moves ahead
The companies have moved closer to finalising the deal – and leaving AppLovin out in the cold
Best Of 2022
The Top 50 Mobile Game Makers of 2022
The movers and the shakers of the last 12 months
Hot Five
Hot Five: August 22nd. The mobile games industry's unmissable news, features and more
The HOTTEST stories on PocketGamer.biz in the last week
Battle Of The Brands
The financial sector weighs in on the Unity, AppLovin and ironSource battle
Various bankers and financiers offer their thoughts on the evolving story
Guest Post
Words from a CEO - Well done is better than well said
Jacki Vause on Riccitiello, Leadership, and the battle of the brands
Battle Of The Brands
Is the AppLovin, Unity, and ironSource story really over?
Unity have reaffirmed their commitment to the ironSource merger, but AppLovin may not be out of the fight
Ten Years Of Clash Of Clans
Ilkka Paananen: We haven’t seen an opportunity for NFTs to truly, truly make the experience better
The Supercell CEO spoke to Fast Company about development, longevity, and NFT’s
The Battle Royale Ends
Unity rejects AppLovin acquisition and reaffirms its commitment to ironSource merger
The company’s board of directors have decided Applovin’s offer isn’t in the company’s best interests
Bold New Moves
Unity attracts major, local investors as it expands into the Chinese market
The move has attracted investments from some of the country’s tech giants
Hot Five
Hot Five: August 15th. The mobile games industry's unmissable news, features and more
The HOTTEST stories on PocketGamer.biz in the last week
Expert Opinion
Should Unity join AppLovin, buy IronSource or just stay as they are? The mobile industry weighs in!
The move could supercharge the new company’s earning potential, at the risk of creating a monopoly
Quarterly Finances
Unity announce 9% revenue growth, but lower annual guidance in Q2 results - no comment on Applovin deal
This call should be of considerable interest due to AppLovin's acquisition plans
An Acquisition Battle Royale
AppLovin offers to acquire Unity for $17.5 billion
The acquisition threatens to unravel the Unity IronSource merger
Privacy And Partnerships
Appodeal Stack’s in-app bidding solution BidMachine is officially supported by AppLovin MAX
The partnership will allow MAX publishers easy access to Bidmachine's demand
Pgc Toronto
Why seamless ads are essential to user retention
Zynga, Gameloft, Chaarmi Worlds, AppLovin, and re6l discuss the next iteration of rewarded and playable ads in this snapshot of their PGC Toronto panel
Layoffs Continue
Adjust and Applovin Lay off 12 per cent of workforce
The announcement comes due to economic downturn
Pgc Toronto
AppLovin: The games industry still incorrectly believes nobody wants ads
Meet the mobile games and Web3 experts at Pocket Gamer Connects Toronto on July 6-7 2022
Mag Interim Report
MAG Interactive AB experiences highest revenue quarter since founding, despite a decline in users
Highest revenue since company founding in 2010
Not That Wordle
AppLovin acquires Wordle! (no, not that one)
Wordle! iOS game, released in 2016, now managed by Lion Studios Plus
Pg Connects Interviews
PG Connects London: AppLovin talks smarter in-game ad integration and the new world of privacy
AppLovin's Tony Deane talks ad delivery in a more private world, smarter integration, machine learning, and more at PG Connects London
Meet The Experts
Speaker Spotlight: AppLovin's David White on creating authentic and engaging ads
Meet the mobile gaming ad and branding experts at Pocket Gamer Connects London, February 14-15
Company Profile: Applovin
Company profile – AppLovin
Learn more about AppLovin, the California headquartered marketing platform supporting developers worldwide in growing their mobile apps
Predictions
Mobile Mavens: expert predictions for the future of the mobile games industry
Web3, more acquisitions, and new working models
Applovin Acquisition Approved
AppLovin finalises $1 billion acquisition of MoPub from Twitter
Acquired for $1 billion cash
Gaze Into The Crystal Ball
PocketGamer.biz’s predictions for 2022 mobile gaming
NFTs, the metaverse, and hybrid monetisation
Done Deal
AppLovin's Daniel Tchernahovsky on its $1 billion MoPub acquisition
Daniel Tchernahovsky talks the hurdles involved and how to get acquired
Make That Money
Hypercasual mobile monetisation in 2021
Matthaus Krzykowski, Co-Founder of Growth FullStack, details the out-of-the-box options that led the charge for indie and mid-sized publishers to monetising hypercasual games in 2021
Now Live
AppLovin partner studio Belka Games launches Bermuda Adventures
From the creators of Clockmaker
Splash Out
AppLovin purchases MoPub from Twitter for $1 billion cash
Will integrate into existing mobile ad platform
Best Of 2021
The Top 50 Mobile Game Makers of 2021
The movers, the shakers, and all those funky moneymakers
Disruption Sparks Innovation
Disruption accelerates three shifts for gaming businesses
Facebook's Michael Bertaut explores new opportunities for success in the rapidly evolving global mobile market
Roll The Dice
How to grow a profitable audience within a niche genre
How taking a holistic approach to user acquisition and monetisation helped WildCard grow the audience for its classic games
Going Public
Master the Meta: Reflecting on AppLovin’s $2 billion IPO
The past, present, and future of this business
Cashin
AppLovin IPO raises $2 billion
25 million shares sold
Going Public
AppLovin files for IPO at a $30 billion valuation
Taising $2.1 billion
Master The Meta
Master the Meta: A first look at AppLovin
The long-awaited AppLovin IPO is finally seeing the light of day
Acquired
AppLovin set to acquire Adjust for $1 billion
Adjust has grown significantly in the last year
Pgc Digital
PGC Digital: How to effectively monetise your games
"Value to the player is key and is so influenced by a bunch of different things, some of which you will have no control over"
Best Of 2020
The Top 50 Mobile Game Makers of 2020
Revealed: The movers, shakers, and moneymakers
Jobs In Games
Remote Working: AppLovin director Jerome Turnbull on Machine Zone being acquired in the middle of a pandemic
"At first, it was a challenge to merge two large teams into one cohesive unit in a remote environment"
Clipping Cash
Clipwire Games sees 500% increase in revenue since teaming with AppLovin
"We're thrilled to see the impact of our investment"
All Aboard
AppLovin strengthens its executive team with four new appointments
"We are excited to expand our executive team with experienced mobile gaming leaders"
Understanding Gamers
Understanding gamer motivations
AppLovin senior director of marketing operations Alice Guillaume
Pgc Digital #2
AppLovin's Cyril Caël to discuss how monetisation can make games more fun
"On the user’s end, mobile games consumption is more than ever a part of everyday life."
Lovin Zone
AppLovin acquires Game of War developer Machine Zone
Mobile marketing firm will be moving in with the developer
Sweet Investment
AppLovin invests in Supercell-backed developer Redemption Games
Terms were not disclosed
Jobs In Games
Jobs in Games: AppLovin senior developer Kellie Knight explains the value of learning from failure
"I knew that as a woman going into a traditionally male-dominated field, there were going to be some eyes on me"
In-app Bidding From Applovin
In-App Bidding: Boost your bottom line
AppLovin MD of Europe Daniel Tchernahovsky talks us through the company's in-app bidding solution MAX