Aghanim opens Game Hub DTC platform, boasting 200% increases in net revenue

• As part of their latest announcement Aghanim have also revealed a star-studded line up of company advisors
• Players can be segmented based on their behaviour so studios can “tailor their strategies, optimize monetization, and enhance overall game experiences"

Following the news of a partnership with Adyen, the global financial technology platform, Aghanim has announced the public launch of its Game Hub platform, promising an “increase in mobile game publisher’s net revenue by upwards of 200%.”

Aghanim’s new Game Hub is being billed as a more sophisticated solution that turning to mere web stores which can often yield 2 to 4% of mobile game off-platform revenue. Moving revenue 'off platform' means that stakeholders can hang onto more of their profits by not sharing a cut with 'hungrier' entities such as Google Play or Apple's App Store.

Moving 50% of revenue 'off platform'

They claim that their suite of tools encourages organic return visits to a direct-to-consumer game website and can move over 50% revenue “off platform” - consistently showing an average of 14-18% result on day one.

“Drawing on our decades of experience and the expertise of our trusted industry advisors and professionals, who have successfully executed on game hub strategy, our approach has demonstrated 55-65% success rates, significantly improving net revenue,” said co-founder and co-CEO, Constantin Andry (left in our pic, alongside co-founder and co-CEO Konstantin Golubitsky, centre, and co-founder and head of development Albert Tugushev, right).

“Generating increased user capital for company-critical reinvestment in crucial sectors such as user acquisition positions Aghanim as a strategic collaborator for business leaders wanting to navigate the ever-changing mobile games landscape better.” 

The trick is in giving publishers the ability to link out high-spending players from their apps and into Facebook, Discord, or their web-based game hubs powered by Aghanim. From there players can be given offers, claim gifts, and more. 

Whale fishing

“Studios can then engage these ‘whales’ with metagame experiences, loyalty programs, and programmatically upsell them with highly personalized deals and offers based on player attributes once they are on the open web, outside of first-party platform policies, significantly boosting the studio's top line,” said the company in its release.

“Based on decades of experience in direct-to-consumer enablement, we created Aghanim’s platform and Game Hub Builder to be the premier solution with offerings designed to increase mobile game developer and publisher net revenue,” said Golubitsky.

The Aghanim toolset comprises of a Game Hub Builder, LiveOps Builder and, most interestingly ‘Player Segmentation’ allowing the categorization of players based on their behaviour and preferences and engagement. Using this information studios can then “tailor their strategies, optimize monetization, and enhance overall game experiences.”

So far the company has attracted follow-on investment from Bessemer Venture Partners, Point72 Ventures, leading fintech VC firm QED Investors, and A16Z.

Advisory board

And the company's latest release also revealed a star-studded line-up of advisors working with the company. They include:

• Akin Babayigit, co-founder & president of Tripledot
• Brian Corrigan, president of Rocket Science Group and ex-VP at Krafton
• Brian Kang, VP, head of product management at Neowiz and ex-Netflix, WB Games, Kabam, NCSoft
• Dan Doyle, founder of GOLD SN and ex-President of CardWorks Acquiring
• Erik Lissinger, senior product director at King
• Jason Donnell, president and co-founder at Autumn Games
• Jeff Collins, ex-SVP & GM, UGS at Unity
• Jeffrey Anderson, ex-SVP of global gaming at Hasbro and ex-VP at EA
• Jeffrey Hilbert, founder at Final Strike games, DDM and Starting Point Games
• Kimberly Pointer Corbett, chief publishing officer at Fortis Games and ex-SVP digital publishing at WB Games
• Nicolas Beraudo, chief revenue officer at Kochava and ex-EVP worldwide sales at Data.ai
• Zhibo Fan, founder of INFIPLAY

Access to Aghanim's Game Hub platform is available now from their official website.