PG Connects Advent Calendar: A Daily Festive Treat

As the festive season unfolds, we’re gearing up to kick off the new year with Pocket Gamer Connects London 2025, a must-attend event for anyone in the games industry. Taking place on January 20 - 21, 2025, this global gathering will bring together 2,750+ attendees for two days of innovation, collaboration and discovery under the empowering theme: ‘Thrive in 2025.’

The 2025 conference series is designed with this in mind and to provide attendees with the resources and knowledge essential for success in the year ahead. As the games industry continues to evolve at lightning speed, success requires more than just staying ahead - it’s about growing, innovating, and thriving in a competitive landscape. This year’s theme reflects our commitment to equipping attendees with the tools, connections, and knowledge they need to excel throughout the year and beyond.

The conference is a celebration of what’s next and Pocket Gamer Connects London is your next springboard for success in 2025. Don’t miss your chance to join the industry’s brightest minds and thrive in the year ahead. 

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Today, we’re honouring the legacy and future of mobile games. As 2024 wraps up, the mobile games industry is preparing for two major events that celebrate past achievements while setting the stage for the year ahead. These gatherings offer the perfect opportunity to close the year on a high and kickstart 2025 with energy and purpose.

Pocket Gamer Awards 2024 – December 6
The first stop is the Pocket Gamer Awards 2024, a prestigious event taking place on December 6. This evening is nominated and voted on by the players to recognise the brightest stars, honouring the year’s most outstanding games, teams, and achievements.

Held in a festive, welcoming atmosphere, attendees can look forward to an exciting awards ceremony, drinks, canapés, and invaluable networking opportunities with industry leaders and peers. It’s the perfect way to close out the year, reflecting on 2024’s achievements and celebrating the talent driving the industry forward.

Pocket Gamer Connects London 2025 – January 20-21
The next stop a month (and year) later, the momentum continues with Pocket Gamer Connects London 2025, taking place on January 20 - 21. As the first major games industry conference of the year, this event brings together developers, publishers, investors, service providers and thought leaders from around the globe to share insights, forge partnerships, and explore the future of mobile games.

The Perfect Pair
Together, these events provide the ideal combination of reflection and forward-thinking. The awards celebrate the successes of 2024, while the conference sets the stage for collaboration and growth in 2025.

Exclusive Offer: Save 30% on Tickets
For a limited time, you can secure your spot at Pocket Gamer Awards 2024 with an exclusive 30% discount. Use promo code LBDL-30-AWARDS-24 when booking your tickets and don’t miss your chance to be part of the action.

Be sure to check out tomorrow for some new and exciting content expected at Pocket Gamer Connects London 2025

BOOK WHILE TICKETS LAST!

As we open the third door in our Pocket Gamer Connects advent calendar, we’re excited to reveal a glimpse of what’s in store for PG Connects London 2025.

This year we’re introducing exciting new features, panels and more designed to inspire, inform and empower those to tackle the industry’s most pressing challenges and opportunities:

• Browser Breakthroughs: As the games industry continues to evolve, new ways of playing games for consumers are discovered. But how about rediscovering methods that have been out of the spotlight? This track explores the world of HTML5 gaming, diving deep into the unique challenges and opportunities for developers in the browser gaming ecosystem, from navigating monetization models (ads, in-app purchases, subscriptions) to mastering cross-platform compatibility.

• Culture Club: As the games industry continues to transform at an incredible pace, creating a culture that not only adapts to change but also drives it is more important than ever. For people to continue to thrive, it is essential that we prioritise collaboration, creativity and innovation. At PG Connects, we’ll ask how companies can cultivate working cultures that embrace change and actively shape it and how we can have a positive impact on our team, our players and the industry as a whole.

• Marketing Marvels: Learn the latest tactics and best practices for marketing from the thought leaders and agencies that are revolutionising the industry. From targeting specific audiences to creating engaging content, this track will equip you with the skills and knowledge you need to take your marketing strategy to the next level.

• Big Screen Heroes: As the games industry expands, PC and console games continue to lead in technological advancements, storytelling and player engagement. At PG Connects, you’ll have the unique opportunity to explore the evolving landscape of PC and console game development alongside seasoned industry veterans and pioneering developers. Join us as we explore the challenges and opportunities that come with creating games for these powerful platforms.

• Digital Discoverability: Explore the realm of distribution and discoverability at PG Connects, as we dive into the intricacies of distribution, marketing, and leveraging various storefronts to elevate your game's visibility. With sessions showcasing expert advice tailored to making your game stand out on distribution services like Steam, get ready to unlock the secrets of successful digital distribution and discoverability in order to propel your title to new heights.

• Alternative Distribution Models: As the mobile games market becomes increasingly competitive, exploring new ways to distribute your game has never been more important. At PG Connects, we will explore alternative distribution models that are breaking away from traditional app store dependency. Join us to uncover new channels that can help you reach broader audiences, increase your control over the player experience and reduce platform fees.

• Top 30 UK Game Makers: This exclusive reveal highlights the most innovative talent and studios driving the UK’s games industry forward. These developers and companies are breaking creative and technological boundaries while representing some of the most exciting growth opportunities in one of the world’s leading games markets. 

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If this glimpse into the incredible opportunities and insights awaiting at PG Connects London 2025 has sparked your interest, join us tomorrow to see who you might get to hear from with another little something that you won't want to miss...

As the countdown to Pocket Gamer Connects London 2025 continues, we’re excited to reveal just a few of our 280+ incredible speakers joining us in London this January! 

One of the highlights of the Pocket Gamer Connects conferences is the wealth of insights from our world-class speakers. We’re excited to reveal just a few of the industry leaders who will take the stage to share their knowledge, case studies and visions for the future:

• Aaron Thandi, VP Global Head of Commercial, Mistplay

• Alexis Bonte, President & Interim CEO, Stillfront

• Bibbi Wikman, President & Interim CEO, PlayCap

• Chris Meredith, Regional Director of Europe, Xsolla

• Eric Seufert, General Partner, Heracles Capital

• Elina Arponen, CEO & Co-Founder, Quicksave Interactive

• Kate Edwards, CEO / CXO & Co-Founder, Geogrify / SetJetters

• Nick Poole, CEO, Ukie

• Simon Byron, Managing Director, Yogscast Games

• Shuhei Watanabe, Product Marketing Manager, Metacore

• Isabel Davies, Senior Associate (Interactive Entertainment), Wiggin

• Nick Button-Brown, Investor, Founder & Advisor, Various

With many more brilliant minds set to join us in exploring the latest trends, strategies, and insights. Keep an eye on LinkedIn, Facebook, Instagram, and X for updates on who else will be taking the stage. No matter your reason for attending PG Connects London, their expertise will leave you inspired and ready to tackle 2025.

Festive 10% Discount

As an extra treat for our advent followers, use the code ADV-SPK when purchasing your ticket for a 10% discount on your ticket. Join us and these speakers in January setting 2025 up for success.

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Pocket Gamer Connects has evolved into more than a leading mobile games conference. While mobile remains a cornerstone, the event embraces the PC, console, and cross-platform games landscapes, reflecting the industry's shift toward connected ecosystems and seamless player experiences.

The London 2025 conference will explore how developers and publishers can create games that transcend platforms, uniting players across devices and delivering freedom to play anytime, anywhere. Tracks like Big Screen Heroes, focusing on PC and console development, alongside popular tracks like Game Maker Insights, Developer Toolkit, and Future Formats, offer actionable strategies to thrive in today’s interconnected world.

Why Does It Matter?
Cross-platform games are redefining player expectations. If you’re looking to expand your audience and future-proof your strategies, this is the place to be.

But what does this mean for the industry’s future? And what impact does the need for cross-platform have on the development process? Dive into this in more detail at Pocket Gamer Connects London. Want to know more now? We spoke with our Mobile Mavens earlier this year who shared their thoughts on what cross-platform gaming means for the industry.

READ MORE HERE

Behind door 6 we’re imagining that Pocket Gamer Connects London 2025 is here, and we’re looking forward to kicking things off in style with an unmissable Day Zero party! Get ready to network, celebrate, and connect with the brightest minds in the industry as we set the stage for our biggest event yet, but that’s not all, we will continue the party at the end of Day One with our Global Connects Party.

Kick-off Party – Day Zero

Our Kick-off Party begins with a warm invitation for you to join us and our sponsors for a drink on the evening of Sunday, January 19, 2025. It's your chance to mingle with industry leaders, meet new faces, and soak up the pre-show excitement in a relaxed, vibrant setting. Grab a drink, break the ice, and prepare for an action-packed conference ahead. 

Don’t forget - this is not the time to pick up your conference badge, so be sure to pick it up beforehand at the venue between 4:00pm and 6:00pm.

Global Connects Party – Day One

The excitement doesn’t stop there! On Monday, January 20, 2025, unwind after Day One with the Global Connects Party, a staple of Pocket Gamer Connects events. It’s the perfect opportunity to wind down, strengthen connections, and celebrate the first day of the conference with fellow attendees. Whether you’re a conference veteran or a first-timer, these parties are your chance to make lasting connections, discover opportunities, and enjoy the camaraderie that makes Pocket Gamer Connects so special.

We can’t wait to welcome you to London and share in what promises to be an unforgettable event. See you there!

REGISTER FOR PGC LONDON

Oh, and speaking of global, you should come back tomorrow to find out more on that...

For friends both old and new, Pocket Gamer Connects has spanned the globe, hosting events in all four corners of the world. What sets PG Connects apart is its unique ability to capture the essence of each region it visits, creating a distinctive experience every time. 

These events offer a rare opportunity to connect with developers, publishers, investors, and service providers from around the world, breaking down the barriers of distance. Whether you’re seeking insights into specific markets or exploring global trends, PG Connects has everything you need to stay ahead in the industry.

Experience the unique essence of each city

In 2025, you’ll find us in vibrant cities like San Francisco, Dubai, Barcelona, Helsinki, Aqaba (Jordan), and potentially even more.

• London: A powerhouse of creativity and commerce, London is where global trends converge with cutting-edge innovation that has a lasting impact.

• San Francisco: As a global tech hub, it offers insights into the latest innovations and trends shaping the future of games.

• Dubai: Experience the fusion of tradition and modernity in a city that's rapidly becoming a hotspot for games in the Middle East and North Africa (MENA) region.

• Barcelona: Immerse yourself in a city known for its rich art and culture, inspiring creativity and fresh ideas in game development.

• Helsinki: Home to some of the biggest names in the industry, it's the perfect place to learn from industry giants.

• Aqaba, Jordan: Discover new perspectives in this gateway between continents, emphasising global collaboration and emerging markets.

The industry is no longer limited to individual markets—it’s a global enterprise. Success depends on understanding cultural nuances and embracing international opportunities. Join us to gain fresh perspectives, connect with international leaders, and gain opportunities to shape your success in 2025 and beyond.

So do you want to be a part of this?

As part of our exciting advent calendar celebrations, we’re thrilled to offer you the chance to win a complimentary ticket to one of our internationally renowned Pocket Gamer Connects events!

This is your opportunity to select the destination of your choice and immerse yourself in an unmatched experience designed to inspire, educate, and connect. Whether you're a game developer, publisher, or industry professional, attending Pocket Gamer Connects will open doors to fresh perspectives, enable meaningful connections with global leaders, and present opportunities to propel your career or business forward into 2025 and beyond.

ENTER NOW!

Terms and Conditions for Prize Entry

1. Eligibility: This competition is open to qualifying attendees of the PGC events listed in the entry form only. Only one entry per person, per email address will be accepted.

2. Entry Deadline: All entries must be submitted by December 24, 2024 to be considered.

3. Winner Selection: The winner will be selected at random from all eligible entries.

4. Notification of Winner: The winner will be contacted during January using the contact details provided on the entry form.

5. General Terms: The prize does not cover travel and accommodation. By participating, entrants agree to the exclusive Pocket Gamer Connects terms and conditions - view the website for details. The organiser's decision is final.

Welcome to day 8 of this calendar! We’re excited to offer a special treat for indie developers. To help you kickstart 2025 with the tools, connections, and insights you need to take your game to the next level, we’re giving you 10% off your ticket to Pocket Gamer Connects London 2025!

Whether you’re already making waves in the Indie Zone, pitching your game in the Big Indie Pitch, or simply looking to explore all the opportunities the conference has to offer, this is your chance to join the action at a fantastic price. Pocket Gamer Connects London is a great place for indie success, providing unparalleled access to industry leaders, networking opportunities, and sessions tailored to help indies thrive.

Even if you’re not participating directly in the Indie Zone or the Big Indie Pitch, attending the conference opens doors to countless opportunities to grow your career, build relationships, and stay ahead of the latest trends.

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The Very Big Indie Pitch (VBIP) is one of the most exciting opportunities for indie developers to showcase their work at Pocket Gamer Connects events. This fact-paced, high-energy competition gives you just five minutes to pitch your game to a panel of experts. It’s a chance to gain valuable feedback, build connections, and put your game in the spotlight. But how can you make the most out of those five minutes? Here’s some advice to help you shine at the pitch.

Stay positive

First and foremost, try not to be too nervous. It’s natural that you feel some nervousness but remember that everyone at the pitch loves games and genuinely wants to see you succeed. The judges want to find the best in you and your project. Focus on the passion and hard work that brought you to that moment, and go into the pitch with a positive mindset. Let your enthusiasm for your game shine. Not only is it contagious but it also leaves a lasting impression.

Let the game speak for itself

They say a picture is worth a thousand words and this couldn’t be more accurate at the VBIP. If you have a working demo of your game, even if it’s an early version, bring it with you and let the judges play while you talk them through the concept, features, and vision behind it. This approach is far more engaging than a slideshow presentation and makes excellent use of the limited time you have. If they’re able to interact with your game they will be able to give you more specific actionable feedback.

Network and follow up

The pitch isn’t just about the five minutes; it’s also a chance to start building relationships. Exchange contact information with judges, fellow developers and anyone else you meet along the way. Add them on platforms like LinkedIn or connect via the MeetToMatch platform for a follow up meeting and remember to thank them for their time and feedback.

Whether you win or not, the insights and connections gained can be transformative for your journey in the industry. 

APPLY TO PITCH!

This holiday season, we’re delighted to share the gift of inspiration and knowledge! Behind this door, you’ll find a curated selection of actionable video sessions from our Pocket Gamer Connects 2024 conference series. These sessions, hosted in hubs like London, San Francisco, Dubai, Helsinki, and Jordan, showcase some of the brightest minds in the industry, offering expert advice, innovative strategies, and practical solutions to help you thrive in the ever-evolving games industry.

Below, you’ll find links to a handpicked collection of these invaluable videos, each covering a variety of key topics. Explore insights into:

• Beyond Mobile: Opportunities for Better Player Retention
• Expanding Brands Through Mobile: 3 Things to Know When Licensing for a Mobile App
• Chart-Topping Collaboration: Elevating Games to the Top Charts Through TV & Streaming Platforms
• Surviving Your First 2 Years as an Indie Studio
• MENA Rising: Strategies for Global Game Success in 2025

Whether you’re an indie developer, a studio exploring new tech, or simply hungry to stay ahead of the curve, these videos are a starting point to actionable inspiration. Plus, they’re a great sneak peek into what makes Pocket Gamer Connects events a must-attend experience for anyone in the games industry.

Don’t miss out on this treasure trove of insights! Take some time this holiday season to learn from the best, refine your strategies, and get ready to make 2025 your most successful year yet.

Don’t just watch - experience it live!

The next entry in this list is not yet available and will be revealed on December 11, 2024. Be sure to check back then!