Seven reasons why you can't ignore the MENA market

• The MENA region is the fastest-growing games market with Jordan serving as a gateway to the Middle East
• The unique cultural and historical attractions in Jordan provide enriching experiences outside of work hours

The Middle East and North Africa (MENA) market is rapidly emerging as a global hub for innovation, particularly in the games industry. Here are seven compelling reasons why this region presents significant business opportunities.

The MENA region is currently the fastest-growing games market globally. Market analysts Newzoo reported that the MENA games market grew in revenue by 4.7% in 2023, compared to global growth of just 0.6%. The MENA-3 countries (Saudi Arabia, UAE and Egypt) alone accounted for $1.92 billion of revenue. With a young population and increasing mobile and internet usage, the games industry is poised for tremendous growth, offering lucrative opportunities for businesses.

Over 65 million Arabic-speaking gamers live in the MENA region. A country, such as Jordan, with its central geographical location and political stability, provides a good starting point for exploring the whole region. Google's forthcoming Blue-Raman cable, the new data line connecting Europe to Asia, will land in Aqaba in Jordan this year, bringing opportunities for high-speed data centres and the business that comes with them. 

The region boasts a burgeoning talent pool capable of driving growth and innovation. Initiatives like The Gaming Lab in Jordan, which has been nurturing local talent for over 13 years, and the implementation of games-related educational programmes at universities like HTU and Digipen, ensure that businesses entering the market have access to a skilled workforce.

The MENA region benefits from strong governmental support for the games industry. Several countries in the MENA region have set ambitious goals for the games industry, with investment to help. Jordan’s five-year government plan is to become MENA’s esports powerhouse, creating 3,000 sector-related jobs and ensuring that esports contributes 1% to GDP in the next five years. Similarly, Dubai launched a games programme which aims to create 30,000 jobs over the next decade and boost the industry's GDP contribution by $6 billion by 2027. Part of Saudi Arabia’s Vision 2030 includes investing $38 billion in video games through its Public Investment Fund. Last year, Saudi Arabia’s Savvy Games Group acquired award-winning mobile games company Scopely for a cool $4.9 billion dollars, showing the scale of investment. Strategic partnerships, such as Xsolla's collaboration with Savvy Games Group, highlight the investments being made to bolster the industry, creating a favourable environment for business.

Esports is gaining significant traction in the MENA region, with a growing number of events and a rapidly expanding audience. Jordan itself has a large number of players. Established in 2019, the Jordan Esports Federation has grown rapidly and gained international recognition, and an official advisory committee plans to grow esports to 1,500 players, coaches and referees. The region's thriving esports community offers businesses opportunities to engage with this enthusiastic market. 

Thanks to its geographical location on the crossroads of continents, Jordan is a particular gateway to the MENA region and is a route to other emerging markets. Establishing a foothold here provides close access to markets in Africa, Asia, and beyond, enabling businesses to expand their reach. 

A workcation in Jordan offers not only potential business success, enabling you to expand your networking opportunities and gain access to diverse markets, but also an unforgettable travel experience. Amman, the capital city, is one of the world’s oldest cities, boasting unique geographical landmarks and more. During free time, visitors can explore Petra, float in the Dead Sea, visit the Ancient Citadel Ruins and the Roman Theatre, or hike the scenic Jordan Trail. 

For those looking to capitalise on these opportunities, attending Pocket Gamer Connects Jordan this November is an excellent way to get involved. This event offers a unique platform to connect with key industry players, explore the latest trends, and gain insights directly from the heart of the MENA games market. It's the perfect opportunity to establish valuable connections and position your business for success in this rapidly growing region.