Trends And Predictions
Kwalee VP John Wright's 2025 predictions: HTML5 is a trailblazer and walled gardens continue to win big
From HTML5 games and alternative stores we hear some of 2025’s potential big trends
Related Company
Kwalee
Related People
David Darling
CEO, Kwalee
Simon Prytherch
Head of Publishing, Kwalee
Gabriel Tanasic
Head of Design, Kwalee
William Cox
Head of Mobile Publishing, Kwalee
Callum Godfrey
Head of Casual Mobile Games, Kwalee
Verónica Miñano
Talent Acquisition Manager, Kwalee
Ryan Davies
Head of Performance Marketing, Kwalee
Jack Griffin
Publishing Manager, Kwalee
Waqas Khan
Lead Technical Product Manager, Kwalee
Mark Greenshields
VP of the Bangalore Studio, Kwalee
Tarak Ford
Head of Development, Kwalee
Sayeed Rahman
Publishing Manager , Kwalee
Alexey Gusev
Head of Growth, Kwalee
Simon Platt
Head of Development, Kwalee
Harry Lang
VP of Marketing, Kwalee
+12 more
Articles featuring John Wright
Jobs In Games
Jobs in Games: Kwalee’s John Wright shares his games industry journey to VP of mobile publishing
Wright discusses helping to create one of the first industry-successful playable ads and the importance of mentorship
Mobile Mavens
Broken trust, a dark 12 months, but a positive sign: Developers react to Unity axing the Runtime Fee
Our industry experts share their thoughts on the big news, which comes one year after the Runtime Fee was first announced
Out Of Time
Unity charts a new path forward without the "catastrophic" Runtime Fee
Unity has killed off the Runtime Fee, but is it too late?
Developer Tools
Kwalee launches Arabic mobile game publishing platform for MENA developers
Kwalee's Hitseeker will now support Arabic-speaking developers with the tools and resources they need to create games
Gamescom Tips
Mobile Mavens: The expert's guide to surviving Gamescom
How to avoid the crush, be at the best party, and make all the best connections. Our Mavens give their tips and tricks for getting the best out of Europe's biggest games show
Mavens
Mobile Mavens: The industry wades in on sexist ads, aiming to “drive meaningful change”
Our industry experts discuss why sexist ads are being created and what we can collectively do to combat them
Industry Insights
The experts' guide to mobile games monetisation: Part two
Kwalee’s John Wright continues his insight into mobile games monetisation from live ops to events
Industry Insights
The experts' guide to mobile games monetisation: Part one
Kwalee’s John Wright begins with ideas for mobile games monetisation and tips on game economies and in-app purchases
Crystal Ball Time
Games industry predictions for 2024: Big games will get bigger, M&A will start to scale back, and third-party app stores
The Mobile Mavens gaze into the crystal ball to share their thoughts and expectations for the year ahead
New Year's Resolutions
Mobile Mavens' New Year's resolutions for 2024 part two: Giving back, supporting those hit by layoffs, and not repeating past mistakes
The Mobile Mavens share their ambitions for the coming year
Game Of The Year
Mobile Mavens' mobile games of the year 2023: Monopoly GO, Street Fighter Dual, Honkai: Star Rail, and more
The Mobile Mavens share the best mobile games they've played this year
Industry Trends
Mobile Mavens on the biggest games industry trends of 2023: "This has been the single hardest year in games I think I have seen in my career"
The big names in the industry tell us what they thought the biggest stories of the year were
Highs And Lows
Mobile Mavens' highlights and lowlights of 2023: "Snatching victory from the jaws of defeat"
The big names in the industry tell us how a challenging year in the industry went for them and their business.
New Partnerships
Kwalee's John Wright on the strategy and vision behind Fahy Studios partnership
The VP of mobile publishing discussed Fahy Studio's unique qualities that led to the partnership, potential expansion into MENA, and their ambitious plans ahead
Podcast
Kwalee’s John Wright On Attracting Valuable Users With A Loyalty-Driven Approach | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and and what's inside this week's episode…
Industry Insights
Publishing perfection: Making the most of today's landscape: Part two
Kwalee’s John Wright discusses some of the common challenges developers are facing and how to combat them by finding the right publisher
Industry Insights
Publishing perfection: Making the most of today's landscape: Part one
Kwalee’s John Wright takes a look at mobile games publishing today, offering insight and advice on how to combat the challenges ahead
Industry Insights
The evolution of user acquisition in 2023 part two
Kwalee’s John Wright shares his valuable insight into ad creatives and the challenges of today's UA offering developers some top tips
Feature
The evolution of user acquisition in 2023 part one
Kwalee’s John Wright shares his valuable insight into the challenges of today's UA and offers some top tips