Gamelight has reached an exciting milestone - promoting over 1000 mobile games and apps through its rewarded user acquisition platform.

Xsolla ZK - a bridge between traditional games and Web3

Latest Report highlights key topics including the growth of web shops, the Influence of women gamers, and the impact of the Digital Markets Act

Jesse Lempiäinen, the CEO & Co-founder of Geeklab explores the challenges of attribution in marketing and how the company's new creative-level attribution framework can help

Find out more about the headhunting firm that specialises in recruiting senior executives into mobile games companies around the world.

Tactile Games’ Jedidjah Noomen on writing for the small screen

How Sensemitter brings together neuroscience, behavioural and emotional analysis to measure and improve player engagement

AI-powered UA specialist Gamelight has been named the number one rewarded source - globally - in the latest AppsFlyer Performance Index

As part of its Women In Games series, Liftoff invites Julie Dragland, Director of Partnerships & Business Development at Pocket Gems to discuss her achievements, challenges & aspirations

Discover how TikTok’s LiveOps program can help you boost player engagement, retention, and in-game success.

Navigating Your Alternative Options On the Heels of A Historic Ruling

Music-based mobile game developer Amanotes is making a major strategic shift towards developing hybrid-casual games - with it's first new releases already underway

As part of the Women In Games series, Liftoff speaks to Philippa Layburn, User Acquisition Lead at Trailmix Games about her career, the challenges of UA and the changing face of the games market

With over 790 active companies, employing over 9,200 people and generating more than €1.3 billion, Spain is emerging as a key region for game development in the global games market

SocialPeta and Tenjin release new white paper: Insights into Global Mobile Game Marketing & Ad Spend Trends for H1 2024

As part of Liftoff's Women In Games series, Beatriz Dias, the monetisation manager at Fanatee discusses her work with ad revenue, quality and the balance with optimising the player experience

Experience Live Demonstrations of How to Enable Cross Play and Cross Pay Opportunities for Video Games

Following its recent Webby Award win for Beyond Hogwarts, Jam City’s Harry Potter: Hogwarts Mystery team shares its strategies for creating stories that delight and endure.

Key trends include the rapid growth of indie games, the power of influencer marketing and the impact of recent legal and regulatory changes in mobile gaming

SocialPeta and Liftoff, have jointly released the report 'Guide to Growing Chinese Gaming Apps Overseas' based upon 133 billion ad impressions, 7.9 billion clicks, and 18 million installs gathered in 2023-24

As part of Liftoff's Women In Games Series, PocketGamer.biz speaks to Ravid Sela, Ad Monetisation Manager at PLAYSTUDIOS.

Discover how Direct-to-Consumer is transforming the gaming industry in our exclusive interview with Sebastian Totté, Noda's Head of Gaming

As part of Liftoff's Women In Games Series, Pocketgamer.biz speaks to Miaomiao Li, Performance Marketing Manager at Rovio.

ByteBrew, the all-in-one analytics platform, has expanded their product to support web games and developers.

The new SocialPeta report on casual & puzzle games for Q1 2024 finds advertiser ratio risen by two percent year-on-year

Find out more about SocialPeta's new enhanced features and capabilities before the company's appearance at Gamesforum Hamburg

The Xsolla Report: State Of Play offers insight on the future of gaming and game development and a preliminary analysis of spring 2024 metrics and upcoming trends

Top tips, tech and trends. Eight more fireside chats with industry thought leaders from PGC London 2024 courtesy of our friends HyprMX

At PGC London 2024 HyprMX sat down with the thought leaders, pioneers, creators and execs who are shaping mobile games. Here are eight of our favourites

Exclusive in-game items & boosted engagement fuel real-world sustainability efforts, harnessing #PassiveActivism

Ad expert Liftoff highlights how developers can get more from their ad campaigns through a smarter approach to the supply path.

Digital Turbine's Managing Director Shalom Michaeli tells PG.biz how app developers are looking for alternative solutions that go beyond traditional stores and aid in business growth

AppCharge asks the question every developer and publisher should be thinking about in 2024 - When it comes to Web Stores - Should You Build or Buy?

Future-ready user acquisition strategies - five key reasons to add podcast-ads to your UA Mix

Singular's analysis reveals Gamelight Is among world's top five ad networks

On Thursday, February 29th - join leaders from app marketing experts Adikteev for an exclusive online webinar with insight into user retention and churn scoring.

Liftoff's VP of Global Sales, Joey Fulcher dives into the results of the company's recent survey to lift the lid on why App Marketers are optimistic about the future - despite market challenges

Xsolla provides insights into video games by taking a look back and providing insights into what is to come in 2024

The CrazyLabs team dig into the key changes and challenges facing the mobile games market in the year ahead - with expert insight and advice for studios worldwide

New white paper analyses the core dynamics of the global mobile gaming market in 2023 and gives insight into the data behind the biggest marketing trends

The EU Digital Markets Act will significantly impact the games market. Usercentrics reveals why game creators will have to get serious about user consent

As part of its ongoing Women In Games series, Liftoff speaks to Karen Tong, Senior Director of Product Marketing at Niantic about her achievements, challenges and aspirations.

Social First's President and Founder Mikko Kähärä tells us how the studio has found a way to effectively scale its games - cost-effectively - in a post-IDFA world

SuperGears Games' Racing Kingdom is one of over 90 new titles to be showcased at PGC London - PG.biz finds out more from studio CEO Yasin Demirden

Future-ready UA strategies: 5 steps to scale ROI on your influencer marketing campaigns

In 2023, nearly every major mobile games publisher launched a web store - payment and platform expert AppCharge explains why - and how to go about creating your own

As part of its Women In Games series, Liftoff invites Faith Price, Director of Growth Marketing at DoubleDown Interactive to discuss her achievements, challenges and future aspirations