Johannes Heinze is Managing Director for EMEA at AppLovin, a marketing platform that provides marketing automation and analytics for brands that want to reach new consumers on mobile and Apple TV apps.

He has been deeply involved in shaping the app economy since 2009. At AppLovin, he oversees the company’s international sales growth - a significant responsibility as the company processes over 50 billion ad requests from around the world every day, and is on track to achieve a $200MM+ revenue run rate this year.

Johannes was previously a founder of the European ad network Moboqo, which was acquired by AppLovin in 2014.

Prior to launching Moboqo, he was VP for Mobile at Fyber/SponsorPay, where he was integral to the development of the company’s innovative and highly successful ad monetisation solutions and was responsible for the company’s successful pivot toward mobile.