Global Trends
Tag: Trends
Global Trends
Global Trends: Mattel163 CEO Amy Huang on accessibility, user acquisition, and DEI
M&a Advice
Acquiring and selling games: Trends and strategies in 2024
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Trends And Predictions
Kwalee VP John Wright's 2025 predictions: HTML5 is a trailblazer and walled gardens continue to win big
From HTML5 games and alternative stores we hear some of 2025’s potential big trends
Xsolla Report Autumn 2024
Xsolla releases Autumn 2024 Report on the future of mobile gaming and game development
Latest Report highlights key topics including the growth of web shops, the Influence of women gamers, and the impact of the Digital Markets Act
Global Trends
Global Trends: FunPlus CBO Chris Petrovic talks IP, AI's potential and going cross-platform
We catch up with industry leaders to get get their insights on the state of play in the games sector
Global Trends
Global Trends: Nexters CEO Anton Reinhold on a difficult year, innovation, and going against the grain
We catch up with industry leaders to get get their insights on the state of play in the games sector
Global Trends
Global Trends: SciPlay CEO Josh Wilson on the growth of hybrid monetisation and why market trends "can flip overnight"
We catch up with industry leaders to get get their insights on the state of play in the games sector
Top 50
What the Top 50 Mobile Game Makers 2024 tells us about industry trends
We analyse merge category growth, how hypercasual publishers have transformed, and the secret blockbusters from the past year
Podcast
Google lead shines a light on the games industry's top trends | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Ai Impact
Xsolla's Chris Hewish on the impact of AI for creative workflows
“To ensure that real creative jobs aren’t lost it’s important to establish measures that balance AI integration with human oversight”
Metrics And Upcoming Trends
Xsolla releases quarterly report on the future of gaming and game development for summer 2024
Key trends include the rapid growth of indie games, the power of influencer marketing and the impact of recent legal and regulatory changes in mobile gaming
Week That Was
Week in Views - Industry survival tactics, bold statements and big brands with big plans
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Looking Back
A brief history of the mobile games industry
We take a look back at the last decade and a half of mobile gaming, analysing the key trends that built the industry we have now, and what the future holds for the sector
Xsolla State Of Play
Xsolla Releases Quarterly Insights Report
The Xsolla Report: State Of Play offers insight on the future of gaming and game development and a preliminary analysis of spring 2024 metrics and upcoming trends
Gameexpo Summit
Learn about the state of play in MENA and the changing payments landscape at the Dubai GameExpo Summit
The Industry Trends and Powering Payments tracks at Dubai GameExpo Summit this May 1st
Pgc San Francisco
Your guide to the hottest global games markets at PG Connects San Francisco
Facts, figures and insight into the latest industry trends from all over the globe this March 18th
Challenging Times
Will 2024 be the year that mobile game developers master ‘Expert’ difficulty?
SuperScale COO Nikola Mitic looks at the challenges facing the mobile games industry in 2024 and how developers can navigate them
Podcast
The data and trends defining mobile gaming with Karl Knights and Lirui Ding | Podcast
The PocketGamer.biz podcast team and guests give you the state of play. This week we're joined by experts from data.ai and Transcend Fund
State Of Play 2024
Xsolla releases a new winter 2024 edition of the State Of Play report
Xsolla provides insights into video games by taking a look back and providing insights into what is to come in 2024
2024 Mobile Games Trends
Cracking the Code: CrazyLabs' Gaming Experts Reveal 2024 Mobile Gaming Trends
The CrazyLabs team dig into the key changes and challenges facing the mobile games market in the year ahead - with expert insight and advice for studios worldwide
Pgc London
Your guide to the hottest markets at PG Connects London
Facts, figures and insight into the latest industry trends from all over the globe with the Global Trends track next Monday January 22nd
Industry Trends
Mobile Mavens on the biggest games industry trends of 2023 part two: "The hypercasual boom is slowly fading"
The big names in the industry tell us what they thought the biggest stories of the year were
Industry Trends
Mobile Mavens on the biggest games industry trends of 2023: "This has been the single hardest year in games I think I have seen in my career"
The big names in the industry tell us what they thought the biggest stories of the year were
Market Growth
Will mobile gaming apps continue to grow in 2024? Absolutely, and here's why
AppLovin’s Daniel Tchernahovksky explains how studios can find continued growth in 2024 touching on AI advances and new creative strategies
Trends
Chinese gaming trends revealed as 52% of the population play games
Trends, censorship, approvals, mixed genre games and more come under the microscope
Q&a
Mystic Games Matthew Buxton: "There are definitely more people building Web3 games than playing them."
The studio's latest mobile game aims to do Web3 right, but what needs to happen for the genre to truly break through?
Hybridcasual Lessons
How the hybridcasual evolution is driving higher lifetime value
Director of publishing at Supersonic from Unity, Nir Regev shares market trends and how to shift into the hybridcasual model
Tips Tricks And Trends
How you benefit from CrazyLabs' industry-leading trend report
Find out more about CrazyLabs' monthly trend report, which offers every developer the chance to discover the trends, tactics and tricks used by the latest chart-topping games
Podcast
AR, AI, and Subscription Models — Oh, My! | Podcast
Our PocketGamer.biz team recaps GDC 2023 and riff on the topics that stole this year’s show.
Fireside Chats Part Two
Seven more fireside chats with the mobile world's movers & shakers from PGC London 2023
Another seven pioneers, founders, creators and leaders from the world of mobile games speak to the HyprMX team about the tools, tech and trends from Pocket Gamer Connects London 2023
Trends 2023
Mobile games industry trends for 2023: Publishing predictions: Part two
MobileGroove's Peggy Anne Salz looks at intellectual property and brands, social media, streaming, and esports
Predictions
Five mobile esports predictions for 2023 from ESL FACEIT's Kevin Rosenblatt
The SVP of Game Ecosystems for EFG gives his thoughts on where mobile esports will go in 2023
Speaker Spotlight
Speaker Spotlight: Xsolla
Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.
Data
Action game installs grow 49% in Q4 of 2022 according to new data
According to recently released data, amongst other changes in the mobile market, installs of games categorised as ‘action’ grew by 49%
We Want Eu
Levelling up: decoding the future of mobile gaming across Europe
What does 2023 hold for the mobile games market? SHAREit's Arunabh Madhur considers the ongoing evolution of the European audience - and the opportunities opening up
Trends & Predictions
Breaking down Newzoo's trend predictions for 2023
The latest report from data analyst Newzoo predicts a pivot to service-based models and the take up of hybrid monetization strategies
Trends In 2022
Azur Games summarises trends in gaming through 2022
Idle, puzzle, strategy and more outlined in genre-based trends
Mid-year Review
Gaming has been in a stage of unsustainable growth, argues Konvoy
Analysts divided on whether growth during pandemic will escalate to $200 billion+ revenue, or normalise as economic and geopolitical tension rises
Google It
Google: only 16% of mobile gamers want NFT-based games
Player base split on engagement with in-game ads, motivation to start mobile titles, and NFT-based games of little interest
Tracking Transformative Trends
Mobile app trends 2022: A global benchmark of app performance
A new report from Adjust highlights key changes in the global mobile industry, from privacy changes to user behaviour and the value of retaining players
Ad Value
SocialPeta 2022 Mobile Game Ad Ultimate Guide: Market Analysis & Creative Strategies
The new white paper from SocialPetas outlines the major trends in mobile games advertising and offers game creators new strategies for the rapidly evolving marketplace
Esports Expectations
Newzoo: Mobile esports will continue to grow in 2022
Top publishers are battling out for the top position in the mobile esports sector
Pg Connects London
Road to Connects London: Playtra's Dan Bernardo on creating off-trend games
Playtra's Dan Bernardo presents a sneak-peak into his PG Connects talk on his mission-first approach to developing games
Seasonal Spending
90% of top 100 grossing mobile games feature seasonal events
Game Refinery crunches the numbers
Diversify & Optimize
Apple’s privacy changes have reduced advertising costs for mobile puzzle games
Moloco's Henry Wang on planning for the future
What's Next?
Get future trends now with our Mobile Game Developer Trends Survey 2021
Our 2021 trends survey has all the answers
Gear Up
Looking for your mobile games studio to be acquired? Here's what recent M&A data is telling founders
Pollen VC's Martin Macmillan highlights the trend
Big Bang
Game M&A hit all-time high of $39 billion in Q1 2021
280 deals made during the quarter
Webinar
Webinar: Join Tenjin, Gamejam and Mintegral as we look forward to mobile in 2021
The webinar kicks off on February 18th at 6pm GMT