Seasonal Surge
Monster Hunter Now surpasses $250m in time for Season 4 monsters and a new AR feature
The addition of customisable Palicos promises new opportunities to "get creative with AR"
Company Profile
Niantic
Website
www.nianticlabs.com/
About
We are a geo-focused developer and the creator of Pokemon GO, helmed by John Hanke.
We believe we can use technology to lean into the ‘reality’ of augmented reality — encouraging everyone to get outside and connect with the world around us. It’s our responsibility to consider user privacy, responsible use, inclusive development processes, and AR’s potential impact on the world now, not after the fact.
Related People
Karla Reyes
Growth Product Manager
Ziah Fogel
Senior Producer
Anne Beuttenmüller
Product Marketing Manager
Karen Tong
Senior Director of Product Marketing
Laura Warner
Senior Game Designer
Kirsten Koa
Senior Software Engineer
Kellee Santiago
Head of Developer Relations
John Hanke
CEO
Matt Ein
Senior Game Designer
+6 more
Accolades
Articles featuring Niantic
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Waves And Workflows
Niantic to offer AR services outside games with Niantic Spatial Platform
The Pokémon Go maker is combining technologies to deliver new "spatial experiences"
Hot Five
Hot Five: Royal Kingdom’s soft launch success, Microsoft eyes another acquisition, and Disney considers its next CEO
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
Microsoft’s acquisition ambitions. Jordan's rising star, and Monster Hunter Now’s event success | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Monster Money
Monster Hunter Now’s Carnival Global a "roaring success" with 151% revenue surge
The paid event was a global adaptation of Now’s first in-person event, Carnival 2024: Shibuya
Hot Five
Hot Five: Supercell acquires Space Ape, Pokémon TCG Pocket’s strong start, and Goddess of Victory: Nikke approaches $1 billion
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Bloom Boom
Pikmin Bloom celebrates record-breaking third year budding $63 million in lifetime earnings
53% of all in-game revenue was earned over the past year
Pay To Play
Monster Hunter Now tests Pokémon Go event formula with Carnival Global
Now’s first in-person event is getting an online follow-up for players who couldn’t attend in Shibuya
Here Comes Halloween
Halloween hijinks get underway in Monopoly Go, Pokémon Sleep, Marvel Snap and more
Many developers are going spooky this month with tricks, treats and more planned for the days ahead…
Best Of 2024
The Top 50 Mobile Game Makers of 2024
The mobile movers and shakers of the last 12 months revealed!
Green Gaming
PUBG Mobile, Beatstar, Hay Day, Merge Mansion and more take part in Green Game Jam
The fifth Green Game Jam looks to tackle pollution and climate change
Hot Five
Hot Five: iPhone 16 reveal, Monster Hunter’s mega year, and The Elder Scrolls: Castles out now
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
The Unity Runtime Fee aftermath, more Xbox layoffs, and Monster Hunter Now's $225m year | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Monster Milestone
How Monster Hunter Now claimed $225m in its first year through innovation, inclusion and evolving monetisation
Capcom’s monster IP and Niantic’s location-based gaming know-how prove a winning formula
Hot Five
Hot Five: Harry Potter canned, Savvy's Saudi surge, Pokémon turns five and switching roles at miHoYo…
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
Yalla's Middle East magic, Pokémon perfection and lights out at Lightneer… | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Dynamax Debut
Pokémon Go to introduce Dynamax battles after a five-year wait
Previously exclusive to 2019 Switch titles Sword and Shield, Dynamax battles are finally making the move to mobile
Mena Region
Savvy Games Group signs Memorandum of Understanding with Niantic for MENA expansion
Savvy will help Niantic establish its regional operations in Saudi Arabia, UAE and Egypt
Week That Was
Epic goes mobile, Pokémon goes to Hawaii and gamers go to Gamescom | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Playing Pokemon
Mobile matters at Pokémon Worlds 2024 as Pokémon Go and Unite players get set to clash
Winning players will win $20,000 each this weekend at a competitive tournament that promises to be the biggest ever
Hot Five
Hot Five: HoYoverse’s next game, Monster Hunter Now’s multiplayer mindset, and three years of Pokémon Unite
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
Netflix sticks with games, Humble Games closure confusion and Monster Hunter Now levels up | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Monster Multiplayer
Monster Hunter Now’s Dimensional Links show a conscious effort to include rural players
Multiplayer levels up with this latest online matchmaking feature
Content Creator Collab
Monster Hunter Now looks to bring "meaningful integration" with MrBeast collab
The game’s first collab outside the Monster Hunter IP is with YouTube’s biggest creator
Hot Five
Hot Five: Apple fees hit ads, Squad Busters’ first month reviewed, and Pokémon Go's eight years on top
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Gotta Play Them All
I played Pokémon Go for 365 days… And it's still only Niantic’s second-best game…
PG.biz's Aaron Astle goes in deep on Pokémon Go to mark its eighth birthday, and finds a game that still has plenty of room for improvement
Critical Hit
Pokémon Go catches nearly $8 billion in eight years
Niantic's blockbuster fell to its lowest revenue since 2017 - but its web shop could be hiding true player spend
Promotional Power
Monster Hunter Now on mobile cross promotes spin-off on PC and console
A new story and limited-time quests in the mobile hit promote the Monster Hunter Stories re-release
Pokemon Power
Niantic’s going back to basics for Pokémon Go’s eighth anniversary
July 6th will mark eight years since Pokémon Go first rocked the world
Gaming For Good
Niantic celebrate Earth Day success with 3.4 million players taking part
The numbers are in and this year's Niantic eco-drive proved to be bigger than ever
Pokemon Price Hike
Pika fight… Pokémon Go just put prices up 1300% in Turkey
The move comes as a counter measure, ending months of location spoofing, robbing Niantic from earnings elsewhere… But at what cost?
Monster Milestone
Monster Hunter Now reaches 15 million downloads
Monster Hunter Now reached 10 million installs in 35 days but its taken another six months to gain five million more
Monster Metrics
Monster Hunter Now is actually BEATING Pokémon Go in these key metrics…
Monster Hunter Now may have a smaller audience, but that audience is more monetised
Hot Five
Hot Five: Monopoly GO’s next-level UA, Supercell’s psychological analysis, and AI use for NPC dialogue
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
Week in Views - The return of M&A, killing your darlings and Monopoly WHOA!
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Monster Milestone
Six months of Monster Hunter Now: A well-earned celebration as Niantic catches lightning twice
Monster Hunter Now has generated $150 million in its first six months, making it Niantic’s second-biggest game behind Pokémon Go
Rising Stars
One-Punch Man World and NBA Infinite are this February's app ranking breakout stars
Data.ai's monthly gaming pulse for February reveals which new games globally are the ones to watch
Monster Milestone
Monster Hunter Now climbs to $150 million in time for six month anniversary
Japan remains the biggest spender by far, followed by Hong Kong and Taiwan
Fun At The Fest
Pokémon Go Fest 2024 will span three continents across three months
Pokémon Go Fest is the game’s biggest event of the year, with dates announced in Japan, Spain and the US for 2024
Week That Was
Week in Views - Tough talk, turning tides and big players go mobile
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Monster Milestone
Monster Hunter Now's half-year anniversary reveals time-limited monetisation tactics
Plus, the Monster Hunter series is 20 years old in March, with plenty of celebratory content on the way
Time To Tour
Pokémon Go Tour: Sinnoh gives players power over time and space
The annual Pokémon Go Tour has returned for its fourth year, this time focused on Sinnoh
Hot Five
Hot Five: Supercell revenues decline, Ubisoft’s mobile games plummet, but MTG signs a Monumental acquisition
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Japan Generation
Japan generates 50% of worldwide geolocation game spending
Niantic and Square Enix lead the way for player spending in location-based games
Web Store Wave
Niantic moves Pokémon Go redeem codes exclusively to web store
As the use of web stores grow in popularity, it's Niantic's turn to play the game with exclusive offers on board
Women In Games
Niantic’s Karen Tong shares her experience marketing the world’s biggest AR game, Pokémon GO
As part of its ongoing Women In Games series, Liftoff speaks to Karen Tong, Senior Director of Product Marketing at Niantic about her achievements, challenges and aspirations.
Hot Five
Hot Five: Global layoffs continue, playtime rises, and Monster Hunter celebrates 20 years
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
Week in Views - from Unity 'ripping off the band aid' to SAG-AFTRA's AI rollover. Here's our pick of what's hot
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Shiny And Supportive
Pokémon donates ¥50 million to support those impacted by the Noto Peninsula Earthquake
The January 1 earthquake has caused particular damage to Wajima, Suzu and Noto
Best Of 2023
PocketGamer.biz's mobile games of the year 2023
Yes, we couldn't resist one more opportunity to point you at what you should be playing! Here are the team's favourite games of 2023