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Our regular roundup of the mobile games industry's movers and shakers
Company Profile
Playrix
Website
www.playrix.com
About
Founded in 2004, Playrix Entertainment has become known as a premium casual games developer and publisher.
Related People
Alexander Derkach
Head of Marketing
Maxim Kirilenko
Chief Business Development Officer
Mikhail Klyuev
Producer
Alexander Vedeneev
Producer
Igor Elovikov
Creative Director
+2 more
Accolades
Articles featuring Playrix
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Best Of 2024
The Top 50 Mobile Game Makers of 2024
The mobile movers and shakers of the last 12 months revealed!
Hot Five
Hot Five: AFK Journey hits China, The Sunday Times Gaming Rich List and the Gamescom Party Guide
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Pocket Money
Playrix founders put mobile on top of The Sunday Times' first ever Gaming Rich List
The makers of Homescapes and Gardenscapes top the inaugural round up of the 30 richest developers and players in the UK
Hot Five
Hot Five: Supercell’s latest beta, Gardenscapes’ alternate distribution and a reset for Unity
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Partnership
Gardenscapes joins forces with alternative game distribution platform Catappult
The partnership will see the hit match3 title brought to alternative app stores
Major Milestone
Playrix celebrates 10 years of Township and major $2 billion revenue
Since Township launched, Playrix has grown from a team of 20 to 130
Unity Runtime Fee
Unity's biggest games: The big names who'll pay the biggest bucks
With an 70% of developers using Unity, it's the power behind the throne for thousands of much-loved titles including smash hits that keep some of gaming's biggest names afloat
Best Of 2023
The Top 50 Mobile Game Makers of 2023
The movers and the shakers of the last 12 months
Job News
July's Mobile Movers and Shakers: Roblox appoints new chief partnership officer and Playtika sees a hiring spree
July has seen some significant moves by some of the industry's biggest company's - here's just a few
Documentation
Zynga, Playrix and Niantic were all potential entries on Microsoft’s shopping list
News comes as part of the revelation Microsoft considered buying Sega
Gamerefinery Report
February was a huge month for crossovers and events
Marvel Snap introduced PVP mechanics, while Uma Musume: Pretty Derby raced to the number one spot
Irish Tax Incentive
Ireland launch tax credit to support game developers
Companies can claim 32% of development costs back
Cease Of Operations
Playrix closes its offices in Russia and Belarus
Staff from these offices will be relocated to other countries as the war between Russia and Ukraine continues
Best Of 2022
The Top 50 Mobile Game Makers of 2022
The movers and the shakers of the last 12 months
A Strong Quarter For Mid-core Titles
The highest-grossing mobile games of the quarter revealed
A new study examines the mid-core, casino, and casual markets
Speaker Spotlight
IWD22: Playrix’s Marianna Vallejo on the importance of positive company culture and how to encourage more women into the games industry
“Aside from verbal encouragement and inspiring social network posts, I think the main incentive can be some kind of compensation for childcare”
Testing The Waters
Gardenscapes dev Playrix invests in mobile games publisher AppQuantum
Marks the company’s first investment in an independent publisher
Welcome Home
Playrix launches new studio with Daily Magic as co-developer
Working remotely between US and Europe on Homescapes
Live And Kicking
Five years on, how Gardenscapes changed the match-three market
The game hit 11.5 million DAU in 2020
Best Of 2021
The Top 50 Mobile Game Makers of 2021
The movers, the shakers, and all those funky moneymakers
Continued Growth
Gardenscapes surpasses $3 billion in lifetime player spending
Launched in July 2016
Hiring Now
10 games industry jobs to apply for this week
Job vacancies from King, Zynga, Niantic and Playrix
Mayor Of The Hill?
Toca Life: World battles Township to be top Simulation Builder
Crunching the data with App Annie
Homecoming
Playrix is bringing Homescapes to AppGallery
Following the success of Gardenscapes
"not Representative"
ASA bans "misleading" Gardenscapes and Homescapes Facebook ads
Only 0.03% of players reach the end content.
Live And Kicking
Why Playrix producer Alexander Vedeneev believes Gardenscapes is more than "just a Candy Crush clone"
"We must be doing something right if our games are being copied."
Best Of 2020
The Top 50 Mobile Game Makers of 2020
Revealed: The movers, shakers, and moneymakers
Honest Work
Playrix soft-launches match-three puzzler Farmscapes
New mobile title is available across Canada, Australia and the UK
Jobs In Games
Remote Working: Playrix's Mikhail Klyuev on how to become a game producer
"Make the most of your peak productivity hours and spend this time working with no distractions"
New Subsidiary
Playrix welcomes Cateia Games to its Croatia team
"Becoming part of the Playrix family is a great honour for Cateia Games"
Breakout
Playrix soft-launches new match-three RPG Puzzle Breakers
New title available on Android in the Philippines
Enough To Afford A Butler
Gardenscapes helps grow Playrix's downloads to 1.1 billion
$1.9 billion revenue accumulated from player spending
Gardenscapes Growth
Playrix's Gardenscapes dethroned Candy Crush Saga for monthly global consumer spend in April 2020
App Annie confirms this is the first time Candy Crush Saga has been toppled by another match-3 game since 2012
Manors Maketh Man
Playrix releases Manor Matters globally after six months in soft launch
First hidden object game for the publisher
Helping Hand
Playrix is giving its staff a $650 one-off payment to help alleviate coronavirus stress
“We hope this money will help relieve some of the stress everyone is now coping with"
Growing And Growing
Playrix acquires Armenian casual games studio Plexonic
Studio has been renamed Playrix Armenia
Money Grows On Trees
Gardenscapes grows to $1.5 billion in lifetime revenue
213 million downloads accumulated since August 2016
2019 In Review
1,700 staff, 20 games in development, 8 acquisitions, 2 billion dollar games: Playrix's stellar 2019
Head of marketing Alexander Derkach drops some stats
Acquisition
Playrix acquires Serbian game studio Eipix Entertainment
“With over a decade of experience, the team of Eipix Entertainment has proven to be one of the most talented teams on the market”
Happy Holidays
US Black Friday mobile game spending up 25% to $70 million
A new record
Home Sweet Home
Playrix’s Homescapes surpasses $1 billion in lifetime revenue at $4.60 per download
More than 223 million downloads in just over two years
Charts
Tencent tops September mobile publisher grossing chart
Fellow Chinese firm NetEase was second place
Best Of 2019
The Top 50 Mobile Game Makers of 2019
Revealed: The movers, shakers and moneymakers!
Charts
Weekly global mobile games charts: Playrix's Gardenscapes, Homescapes and Township bag top 10 grossing spots
Rankings from August 12th to 18th
Top Publishers
Tencent was the top grossing global apps publisher in July
Tencent grossed $679 million in revenue
Soft Launch
Playrix soft-launches new match-three puzzler Wildscapes
Available in Australia, Canada and New Zealand
All In
2019 is the year of performance programmatic buying - are you ready?
MobileGroove's Peggy Anne Salz speaks with Playrix lead UA manager Sergey Grytsuk to get the lowdown on its user acquisition strategy and tips
Global Charts
Weekly global mobile games charts: Playrix's Homescapes resurgent in the US top grossing rankings
Charts from February 18th to 24th
Homely
Playrix’s Homescapes builds up $420m in revenue for first year
The game took in $28.5 million in September