App Income
Unlocking the success of alternative app stores
Mintegral’s Jeff Sue explains why developers looking for supplementary revenue streams should be looking toward alternative app stores
Company Profile
Mintegral
Website
www.mintegral.com
About
Mintegral is an AI-driven, programmatic and interactive ad platform. It provides mobile user acquisition and monetisation solutions to worldwide brands and mobile developers so they can reach their marketing goals. With a particular focus on the Asia-Pacific region, Mintegral offers full stack products and one-stop mobile marketing and analytics services, from supply-side to demand-side, including Advertiser Self-serve, DSP, SSP, DMP and Creative Lab.
Related People
Sim He
Director of Publisher Success
Jeff Sue
GM of Americas
Erick Fang
CEO
Hector Almeida
GM EMEA
+1 more
Articles featuring Mintegral
Hyper-casual Growth
Hyper casual games lead ad media buys at 34% share, with US at the forefront of ad spend
Mintegral's latest casual gaming report reveals that video ads lead the casual market with 70% market share
Industry Insights
Navigating the supply maze: Picking the best demand platform in 2024
Mintegral’s Jeff Sue takes us through three demand platform options available today and weighs up your options
Guest Post
Why In-App, not MFA, is the advertising solution made for advertisers
Mintegral GM for the Americas Jeff Sue discusses the issue of made for advertising websites
Video Ads
Mintegral launches Smart Video Capture and Editor for Playturbo
The feature allows advertisers to create multiple ads at once while easing localisation
Mintegral Joins Google Admob
Mintegral Joins Google AdMob as a Bidding and Waterfall SDK Network
Mintegral's bidding solution simplifies in-app advertising and connects demand to app businesses to scale global revenue.
Interview
Kian Hozouri on ByteBrew’s partnership with Mintegral
We spoke to ByteBrew’s COO and co-founder about the new collaboration and what it means for both companies
Platform Partnership
ByteBrew partners with Mintegral to offer ad measurements and tracking tools to users
The 2021 startup has accrued 5,000 devs so far
Interview
Why mobile games need a diverse monetisation strategy
Mintegral GM Hector Almedia shares how to survive in an increasingly competitive market
Return On Ad Spend
The Ad Network Quickly Gaining Speed on the AppsFlyer Performance Index
Mintegral, the ad subsidiary of Mobvista, discusses the challenges - and opportunities - created by the ongoing evolution of the global mobile advertising market
Mobile Mavens
How much do Unity and ironSource need each other?
Tenjin, LifeStreet, Metanomic, Mintegral, and Frameplay discuss the recently announced Unity and ironSource merger, and how it differs from the influx of high-profile acqusitions in Q1 2022
Technically Correct
Why gaming is increasingly important to tech companies
Mintegral's Hector Almeida details the allure that gaming has for tech companies including TikTok and Netflix in the face of economic uncertainty
The Future Of Advertising
Mintegral launches playable ad editor
Editor is code-free, drag-and-drop
New Tricks
The Play-to-Earn evolution
How blockchain is changing gaming and its communities
Data-driven Insight
Optimising your mobile campaigns with data
Mintegral, Sensor Tower and Kooapps have partnered to host an online event exploring mobile advertising in 2021
Webinar
Webinar: Join Tenjin, Gamejam and Mintegral as we look forward to mobile in 2021
The webinar kicks off on February 18th at 6pm GMT
Serving Strategy
Mintegral’s ad serving strategy and click analysis explained
Mintegral CEO Erick Fang provides an in-depth look at how the company serves and shows ads, as well as the data it collects
Mintegral Webinar
Webinar: Trends, opportunities & learnings for apps in 2020
Join Mintegral to learn about the current state of app performance, mobile growth strategies, and more
In-app Bidding Webinar
In-App Bidding Webinar: Mintegral, ironSource, AppLovin, MoPub and Fyber
Join Mintegral to find out more about adopting in-app bidding
Playables Best Practice
After making hundreds of playable ads, these are the key things we’ve learned
Mindworks' Creative Director Stella Zhu offers best practice tips for playables
New Channels
What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers
Erick Fang discusses
East And West
What we learned at the Bridge between East and West summit in association with Mintegral
Speakers deliver sessions on hyper-casual, monetisation and the opportunities available in China’s mobile games market
Hyper-casual
Voodoo’s ad monetisation and the recipe for hyper-casual success
Thanks to the Mintegral-led campaigns, the ad fill rate for Voodoo’s titles increased from 30 per cent to a high of 75 per cent
Hyper-casual In China
Google, Voodoo, JoyPac and more to speak at hyper-casual games summit in Shanghai on August 1st
Google, Voodoo, JoyPac, App Annie and Tenjin to speak at seminar
Join Us
Come and meet China's top publishing companies at our free mini-summit in Cologne
Get important insights from the people on the ground at our event on Tuesday, August 20th
Hyper-casual
4 videos analysing China's lucrative hyper-casual games market and how to get user attention
Mintegral presents The Bridge Between East & West covering all things China
East Meets West
Save the date! Free London mini-summit and mixer this May
Join us for East Meets West In Association With Mintegral
Keys To Success
How JoyPac delivered a top 10 success in China
China can be tough to break into, yet the right strategy can make it a reality
Industry Lessons
Gamescom 2018: 3 things we learned about the mobile games industry
While much of the focus understandably fell on PC and console titles, there was also plenty to be learned about mobile gaming
Worldwide
How Chorus Worldwide helped indie developers to release mobile games in China
"As I’m sure everyone knows, the Google Play store is not a big player in the market. Instead, the area is dominated by local Chinese app stores"
Spin Me Right Round
Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral
EMEA business development manager Sean Parmenter discusses the company's plans and China's advertising landscape
Mobile Advertising
Learn about the present and future of ads in the Mobile Games Advertising Report 2018
In association with Mintegral, the report looks at how publishers are creating significant revenue streams from ads