Global Trends
Global Trends: Mattel163 CEO Amy Huang on accessibility, user acquisition, and DEI
We catch up with industry leaders to get get their insights on the state of play in the games sector
Company Profile
Mattel163
Articles featuring Mattel163
Women In Games
Mattel163’s CEO Amy Huang on transforming classic brands into digital experiences
Liftoff's inspirational Women in Games series speaks to Amy Huang, CEO of Mattel163, about her career, achievements, challenges and work transforming classic brands into digital experiences
Collaborations
Why mobile is a crucial part of Barbie’s multimedia domination
With their new live-action movie in cinemas, Mattel are making mobile a cornerstone of their Barbie push
Esports
Mattel163 reveals details about UNO! Mobile Wildcard Series: Community Cup USA and Canada 2023
The champion will win $5,000 USD and an exclusive trophy
Esports
Mattel163 announces UNO! Mobile tournament with $50k prize pool
Mattel163, the joint venture of Mattel and Chinese game giant Netease have announced a new eSports tournament for their UNO! Mobile game, with numerous prizes to be won
Joint Ventures
Mattel and NetEase partnership announces rapid growth going into 2023
Mattel163, the studio formed as part of a partnership between Mattel and NetEase has announced rapid growth and success going into 2023
App Additions
Google Meet now lets you play UNO whilst you wait to connect
Google meets now allows attendees to play UNO! during meetings, is it just an interesting way to waste time or an ingenious addition?
2021 In Review
Mattel163's Amy Huang on Phase 10, the technology revolution, and return to live events in 2022
Mattel163's CEO on 2021's challengers and opportunity