No Bs Fridays
The celebrity effect in mobile game advertising: When stars collide with games
In this regular column UA and marketing expert Matej Lančarič shares his thoughts on some of the biggest topics in games
Company Profile
Metacore
Website
metacoregames.com/
About
Launched in 2020, Metacore is currently one of the fastest growing game companies in Europe. Metacore's global hit game, mobile game Merge Mansion has over 50M+ downloads worldwide and the company also has several new game projects in development. Metacore has offices in both Helsinki and Berlin
Accolades
Articles featuring Metacore
Best Of 2024
The Top 50 Mobile Game Makers of 2024
The mobile movers and shakers of the last 12 months revealed!
Neverdale
Metacore ends Everdale development and returns IP to Supercell
Merge Mansion developer had also recently cancelled soft-launched title Sails of Fury
Green Gaming
PUBG Mobile, Beatstar, Hay Day, Merge Mansion and more take part in Green Game Jam
The fifth Green Game Jam looks to tackle pollution and climate change
Setting The Standard
Metacore celebrates double milestones for Merge Mansion
The game has passed $500 million in lifetime revenue and amassed 55 million app downloads
Road To Helsinki
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
The Metaccore game lead underscores the importance of concept testing in his talk from Pocket Gamer Connects Helsinki 2023
Interview
"Merge Mansion is a very young game. We still have big plans and many surprising twists in store"
Metacore’s CBO Tapio Tuomola on four years of success for Merge Mansion and what's coming next…
Hot Five
Hot Five: Earth Day, birthdays, game closures, layoffs and more. Here's what's hot right now…
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Going Green
Merge Mansion takes on environmental issues in time for Earth Day
The game's Recycle Runaway event is part of Earth Month celebrations as Metacore joins Green Game Jam 2024
Who's At The Show
A masterclass in gaming excellence: Gain insights from industry titans this month
Sharing knowledge and inspiring success: Learn from the masters at Pocket Gamer Connects London 2024, the premier gaming event of the year!
Metacore Manoeuvre
Metacore appoints new CTO in first key hire at Berlin studio
Sérgio Laranjeira’s former roles include senior director of engineering at Delivery Hero and engineering manager at Zalando and N26
Hot Five
Hot Five: Azur Games and Metacore acquisitions, hybridcasual hype, and Niantic’s new star
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Acquisition
Metacore to acquire Merge Mansion and Clash of Clans animators studio Piñata
The animation studio is Metacore’s first acquisition and will serve to bolster their creative abilities
Expansion
Metacore opens first overseas office in Berlin as Merge Mansion hits 50m downloads
The developer has expanded rapidly over the past few years thanks to the success of their breakout merge hit
More Metacoreans
Careers Spotlight: Metacore
Find out more about Metacore, the Helsinki-based mobile studio behind Merge Mansion and the studio's approach to careers and building an effective, happy team
Best Of 2023
The Top 50 Mobile Game Makers of 2023
The movers and the shakers of the last 12 months
Play With Pride
38% of Finnish gaming professionals identify as LGBTQIA+
The country had a higher proportion of LGBTQIA+ workers in the game industry than the worldwide average
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss investment vs buy out, mobile's amazing next-level ads and making dance moves for money…
Interview
From CGI ads to working with some of Hollywood’s biggest stars, what’s next for Merge Mansion?
Metacore’s Sandra Fenyo discusses the company’s smash hit advertising strategy and the likelihood of a Merge Mansion TV series…
Finnish Game Awards
Finnish giant Metacore's CEO and co-founder Mika Tammenkoski reflects on a difficult year for the industry
However, Tammenkoski remained bullish about the industry’s potential
Licences & International Releases
Tencent brings smash hit Merge Mansion to China in raft of new licences
The game is part of a slew of newly granted licences for a number of foreign titles
Creatives
Pedro Pascal joins the Merge Mansion creative campaign
Following on from other major Hollywood stars, the Last of Us star has joined the Metacore creative campaign
Acquisitions
Metacore acquires discontinued Supercell game Everdale
The story continues… Despite being shut down by its creators, Everdale is about to start a new life as Metacore acquires the title
Speaker Spotlight
Metacore's Chris Hong on how games connect people
Find out more at Pocket Gamer Connects Digital #8
Best Of 2021
The Top 50 Mobile Game Makers of 2021
The movers, the shakers, and all those funky moneymakers
That's Very Twisty
Internet-obsessed Merge Mansion closes in on $40 million revenue
10 million downloads since September 2020
Ua Expansion
Supercell lends Metacore $180 million to scale Merge Mansion
Mobile puzzle game aiming for the big league
Metawear
Metacore secures $29.6 million from Supercell as it rebrands from Everywear Games
Also launches Merge Mansion with impressive day-30 retention
Smart Move?
Clash Royale dev Supercell invests $5.6m in smartwatch experts Everywear Games
"With Supercell supporting us we can now focus on our long-term vision"
Having A Field Day
Everywear Games reveals new Apple Watch Series 2 farming game Field Day
Further details expected next week
Best Of The Best
Top 50 Mobile Game Developers of 2016
The shakers, movers and moneymakers
Wrist Action
How Everywear generated 25% D-30 retention in its Apple Watch game Runeblade
Always on
Smart Move
Smartwatch specialist Everywear Games raises $2.25 million
Wearable games developer gets cash injection
Always On
#PGCHelsinki Finnovator speaker Aki Järvilehto on the wearables opportunity
What to expect at PG Connects Helsinki 2015
Wrist Power
Our most active Runeblade players are clocking 100 sessions daily, says Apple Watch dev
Aki Jarvilehto is amazed
Wrists On
Launch Apple Watch game devs on staking their claim for future glory
Devs share their first impressions
Time For Something New
How Everywear Games solved the small screen problem for Apple Watch-exclusive RPG Runeblade
Looking from a new angle
Watch List
Want a job at the world's first wearable games studio?
Everywear Games opens its doors in Finland