No Bs Fridays
The celebrity effect in mobile game advertising: When stars collide with games
In this regular column UA and marketing expert Matej Lančarič shares his thoughts on some of the biggest topics in games
Company Profile
Machine Zone
Website
www.machinezone.com
About
Originally called Addmired, Machine Zone is the leader in F2P community-based mobile MMO games.
Related People
Deepak Gupta
CRO
Kristen Dumont
CEO
Jerome Turnbull
Director of Media Buying
Gabriel Leydon
CEO & Co-Founder
+1 more
Accolades
Articles featuring Machine Zone
Five New Games
New release roundup: The best new mobile games from RPG roguelikes to a Star Wars surprise
We highlight five new games that have broken cover and are all set to do big business
Releases
Machine Zone announces new Final Fantasy mobile game
The Game of War developer continues their journey into the world of Final Fantasy with War for Eos
Big News For The Blockchain
Machine Zone alumnus founds blockchain gaming company Limit Break
The company is giving NFTs to fans for free to help newcomers overcome the entry barrier
Hiring Now
10 games industry jobs to apply for this week
Job vacancies from Sega, Activision Blizzard, Square Enix and Bandai Namco
Jobs In Games
Remote Working: AppLovin director Jerome Turnbull on Machine Zone being acquired in the middle of a pandemic
"At first, it was a challenge to merge two large teams into one cohesive unit in a remote environment"
Lovin Zone
AppLovin acquires Game of War developer Machine Zone
Mobile marketing firm will be moving in with the developer
Rising Up
Machine Zone's latest 4X strategy game World War Rising is a top 100 grosser
Developer's secret new title is off to a solid start
Global Charts
Weekly global mobile games charts: MZ's Final Fantasy XV and IGG's Lords Mobile edge into the US top 10 grossing positions
Charts from February 25th to March 3rd
Zoned
MZ picks up Wells Fargo exec for chief financial officer role
Has experience with IPOs and M&A activity
Not Too Shabby
Mobile Strike racks up over $1 billion in revenue for Machine Zone
Lion’s share of income hails from the US with 55 per cent
Revenue
Game of War’s spoils surpass $2.8 billion revenue worldwide
MZ’s flagship hits the milestone just after its fifth anniversary
Best Of 2018
The Top 50 Mobile Game Developers of 2018
Revealed: the movers, shakers and moneymakers!
Spending Spree
US Librarian spends $89,000 of public money on Game of War
Adam Winger sells his home and drains retirement fund to pay back the appropriated funds
Best Of 2017
Top 50 Mobile Game Developers of 2017
The movers, shakers and moneymakers
Final Strike
Mobile Strike dev MZ partners with Square Enix for Final Fantasy XV mobile MMO
A Game of War reskin or something wholly new?
Getting In Early
Zynga, MZ, and King are already blocking App Store Search Ads on their own games
Bigger brands leave space wide open
July Ad Spend
MZ made up 40% of games industry US TV ad spend in July 2016
King, InnoGames also feature
Natives Revolting
"Exorbitant" Game of War update triggers IAP boycott by some high level kingdoms
Trouble brewing
Mz > Nz
MZ to apply RTplatform technology to New Zealand's public transport system
Game of War tech to run the buses on time
Best Of The Best
Top 50 Mobile Game Developers of 2016
The shakers, movers and moneymakers
Value Multiplier
Is Machine Zone really worth $9 billion?
Lawrence W. Abrams has some figures
Cogs In The Machine
Machine Zone hiring for live ops and engineering in Hamburg and Palo Alto
In the zone
Data Beyond Games
Updated: Machine Zone spins out big data tech RTplatform as separate division
What Gabe Leydon did next
Machinists Needed
Game of War and Mobile Strike developer Machine Zone hiring game designers
Chance to shape studio's next hits at Palo Alto studio
Outgunning The Rest
No competition: Machine Zone owned the US UA battlefield in Q4 2015
Sensor Tower reveals the damage
Tv Ad Spending
Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015
Nearly $100m spent by Machine Zone
Iap Inspector
Fighting with menus: the monetisation of Mobile Strike
IAPs from the players' perspective
He's Back
Machine Zone rolls out the big guns with Schwarzenegger-faced TV campaign for Mobile Strike
More front than Kate Upton?
Best Launch Ever?
How Machine Zone's Mobile Strike launched bigger, better and more globally than Game of War
Factory for success
Relative Decline
Is Game of War about to steal Clash of Clans' crown as top grossing US game?
All change
Ceasefire
Machine Zone drops trade secret lawsuit against Kabam
Machine Zone says its fears have been "allayed"
Oops
UPDATE: Machine Zone CEO sues Kabam after party banter turns sour
A Casual Connect party has sparked a lawsuit
Prophetic Words
Flashback Friday: Machine Zone's Gabe Leydon on redefining mobile gaming as an intense 24/7 activity
Everything else will feel slow
Simply The Best
Top 50 Mobile Game Developers of 2015
The shakers, makers and movers
The Global View
Top 50 Mobile Game Developers of 2014
The shakers, makers and movers
PocketGamer.biz Week That Was: Nintendo says no to Mario on Mobile, Zynga races ahead with CSR Racing, and Google sells off Motorola
The past 7 days in bite-sized portions
The Charticle: Game of War is the 6th most lucrative game on iOS
Tracking the Machine Zone game's global assault
Machine Zone's Gabe Leydon on why he cares about more players' time than their money
New release Game of War is a longterm project
Graphics guru Sim Dietrich joins Machine Zone
Ex-OnLive man to polish next MMOG
Addmired relaunches as Machine Zone with $8 million in Series B funding
New capital funding to see big recruitment drive
Free-to-play studios setting the standard for the risk averse console scene, claims Addmired CEO Gabriel Leydon
Risk has to be transferred to the developer