Industry Insights
Why Lifetime IRR is better than ROAS for measuring marketing performance
Mobile Finance Collective's Martin Macmillan on why marketeers should swap ROAS for an IRR-based approach when UA spending at scale
Company Profile
Mobile Finance Collective
Website
www.mobfin.co/
About
MFC is a pioneering new community for finance leads and founders in mobile apps and gaming.
Learn from top-tier mentors, connect with industry peers & share specialist knowledge to enhance your professional skillset and grow your network.
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