Mobile Marketing
71% of marketing spend is focused on just 10 countries
A new study from Moloco suggests potential high-value users in many regions are being overlooked
Company Profile
Moloco
Website
www.moloco.com/
About
MOLOCO was founded in 2013 with a vision: empowering mobile businesses to thrive by turning data into ad performance. We’re a tech-driven company with top talent from Google, Amazon, and Twitter, which has enabled us to create an industry-leading programmatic advertising platform powered by the best in machine learning.
Headquartered in Silicon Valley with eight offices around the world, we’re truly a global company with a platform that reaches 7.5 billion devices around the world.
Related People
Donghwan Jeon
Head of DSP engineering
Henry Wang
Director, Product Marketing
Ikkjin Ahn
CEO
Will Melzer
VP of sales, EMEA
William Melzer
VP of Sales EMEA
Christy Wong-Taylor
Head of gaming
+3 more
Articles featuring Moloco
Jobs Roundup
September's Mobile Movers: Tripledot president steps down, The Raine Group appoints new MD, Aghanim hires VP, and more
Our regular roundup of the mobile games industry's movers and shakers
Profile
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We sat down with Moloco's Brendan O'Connor to talk about common mistakes in the games sector and holistic marketing
Speaker Spotlight
Speaker Spotlight Seattle: Moloco's Donghwan Jeon on AI, big data, machine learning and more
With just a couple of weeks to go, we get up close with the speakers at our upcoming Pocket Gamer Seattle event. Don't miss out!
Helsinki Highlights
Learn how to leverage machine learning with Moloco
We speak with Will Melzer, VP of Sales at Moloco about machine learning.
Finland’s Finest
Get the latest facts and figures from Finland and beyond at Pocket Gamer Connects Helsinki
Europe’s biggest B2B games industry conference is your guide to the latest industry trends
A Rumble On The Blockchain
Laguna Games expands Crypto Unicorns multiverse with four new mobile titles
The company aims to shake up the blockchain gaming market
New Hire
Moloco appoints Sunil Rayan as chief business officer
The Disney+ Hotstar veteran will run the company’s commercial functions
Post-pg Connects London
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Speaker Spotlight: Moloco's William Melzer on finding the right DSP partnerships
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Hyping Hypercasual
Apple’s privacy changes level the playing field for hypercasual games
Moloco's Henry Wang details the shift in hypercasual growth models under Apple’s new privacy policies, and how savvy marketers can strike while the iron is hot.
2021 In Review
Henry Wang on the excitement around NFTs and Moloco’s adaptations to algorithm changes
Moloco’s director of product marketing on 2021’s challengers and opportunity
Tale Of Two Oses
UA cost for core games are rising, especially on iOS
But casual games are getting cheaper to advertise
Diversify & Optimize
Apple’s privacy changes have reduced advertising costs for mobile puzzle games
Moloco's Henry Wang on planning for the future
Future-proof
What will you do when iOS and Android game CPMs eventually equalise?
Moloco's Henry Wang on planning for the future
Just For You
Moloco launches its personalised ad creative solution Dynamic Creative
Optimisation at scale
Adtech Boom
Adtech company Moloco raises more funding at a $1 billion valuation
Shinhan GIB led the round
Safety First
Moloco receives TAG Global Brand Safety Certification
"Meeting the requirements to be TAG certified is the latest demonstration of Moloco's dedication to brand safety"
Marketing
Moloco launches automated buying platform Moloco Cloud
"Programmatic advertising represents the future of the ad industry, and we are very pleased to work with Moloco to help app marketers tap into our world-class supply in an intelligent and efficient way"
Random Dice
Unique gameplay, intelligent marketing fuels the growth of 111 Percent's Random Dice
How the dice-focused defence game found success
Rising Demand
How Covid-19 is impacting the mobile advertising industry
Moloco’s Ikkjin Ahnis shares some data