Mobile Monetisation
Take-Two CEO Strauss Zelnick wants to monetise 100% of its audience
The company is currently monetising only 10% of its players
Related Company
Take-Two Interactive
Articles featuring Strauss Zelnick
Financials
Mobile now accounts for 53% of Take-Two’s revenue
One year on from its acquisition of Zynga mobile dominates Take-Two’s Q! 2023-2024 financial report
Financials
Take-Two's mobile division is now the dominant revenue stream for the company, boosted by Zynga
Take-Two’s recently released financial report for the Q2 period indicates an elevated level of revenue from their mobile division, but their forecast is cautious about further success
Microsoft X Activision Blizzard
Take-Two CEO positive about Microsoft’s Activision Blizzard Acquisition
Strauss Zelnick believes the deal will enrich the gaming industry
Optimistic Q1 Report
Take-Two chairman and CEO optimistic about the potential long-term growth for the mobile industry
NBA 2K22, Grand Theft Auto Online and Grand Theft Auto V, Red Dead Redemption 2 and Red Dead Online contribute to Take-Two's strong GAAP net revenue
Welcome To The Family
Zynga acquisition by Take-Two now completed
Acquisition completed on May 23
Take-20
Take-Two to release 20 mobile games separately from Zynga
Mobile release of GTA: The Trilogy – The Definitive Edition seemingly delayed, scheduled within fiscal 2023
Wow
Take-Two acquires Zynga at $12.7 billion valuation
Second largest games industry acquisition
Not In The Clouds
Take-Two's Zelnick continues to play down cloud gaming hype
Exec says that the market for video games isn't going to expand in the way people think thanks to this new tech
93 In Total
Take-Two Interactive has 21 games "planned specifically" for mobile
Another seven will be launched across all platforms
Full-year Financials
Take-Two Q4 profit rises by 116% due to "people sheltering at home"
Net revenue reaches $3.09 billion for the year
Work From Home
Take-Two boss Zelnick believes coronavirus could lead to more remote working
Exec says the outbreak hasn't impacted the games business just yet
Gun Violence
Take-Two's Strauss Zelnick says it's "disrespectful" to blame entertainment for US gun violence
Games exec says that mass shootings are "uniquely American"
Take-two Financials Q1 Fy18
Take-Two Interactive hits $418.2 million revenues with help from WWE Supercard and Dragon City
Main focus is still on its console titles
Ready To Rumble
Take-Two to focus on WWE and NBA mobile games following Social Point acquisition
Might move on if these games perform well
Right Partner Right Time
Take-Two CEO says Social Point "addresses all of our concerns" about mobile market
Strauss Zelnick on why the publisher made its push into free-to-play on mobile