Burning Out
Tag: IDFA
Podcast | Episode 34
Subscription without upsell is death! And IDFA changes are good now? | Week in Mobile Games podcast
Hot Five
Hot Five: Barbie’s UK soft launch, Supercell’s London-based hiring, and Antihero’s IDFA perspective
Page 1 of 2
Next »
A New Path Forward?
Why the ex-Supercell and King devs at Antihero think IDFA changes are a positive turn for the mobile games industry
CEO Brice Laville Saint-Martin discusses his new studio's big ambitions for social gaming and why the games industry lacks marketing innovation
Comment & Opinion
"Your mobile game studio is dying. Here’s how to save it"
Village Studios founder Will Luton takes a deep dive into the changing mobile industry and how developers can survive this evolving market
Pgc Helsinki
Speaker Spotlight: Júlia Planas of Smadex talks gaming UA in a post IDFA world
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Privacy
Apple enters the ATT endgame as its quest for privacy enters its final battle
Now they'll require developers to explain their use of certain APIs with non-compliant apps rejected by App Store Connects from Spring 2024
Feature
Five tips for scaling your mobile game in a post-ATT market
SuperScale CEO Ivan Trančík offers advice on running effective user acquisition campaigns and improving monetisation in a challenging market
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news including Apple's Vision Pro, what Netflix did next and a welcome 'light touch' to UA
Clarity Commitment Collaboration
Navigating hypercasual through the changing landscape of mass-market casual games
From hypercasual to the future. Sunday's head of publishing explains why focusing on players is helping the company navigate the rapid evolution of the free-to-play market
Liftoff Report
Hypercasual's not dead… But it is slowing down
So what happens next when hypercasual is down but competitive play is up?
Hires
Ogury appoints new CEO Geoffroy Martin
Mobile adtech company Ogury have appointed a new CEO, amidst apparently major plans for 2023
2022 In Review
2022: The Games Market In Numbers
Newzoo estimate that the games market will have generated $184.4 billion in 2022 marking a fall of 4.3% year-on-year
User Acquisition
New tech aims to boost user acquisition in a post-IDFA world
With Google set to follow suit with Apple’s ‘walled garden’ approach to data privacy, companies are finding new ways of understanding their audience and marketing to them
Guest Post
The end of the IDFA: Then and Now
LifeStreet CEO Levi Matkins on how advertisers and developers can navigate the changing mobile space
Case Studies
How the right IP can turn a kids' game into a global chart-topper
Can bringing in a franchise IP elevate the success of a game? CEO and co-founder of Layer, Rachit Moti, looks at the how and why
Guest Post
LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world
Working with a specialised DSP is more important than ever for companies looking to scale
Apple
Apple hires new Head of Ad Platform Partnerships
Is Apple making moves to manage its own advertising?
Deal Me In
Drake Star: 2022 games industry deals on track to exceed $150 billion
Drake Star partner Michael Metzger speaks with PocketGamer.biz on the highs and lows of games industry deals in H1 2022, and why IDFA is driving deals in the mobile sector
Move On To Idfv
Next-best-action: 3 best practice tips to level up your portfolio strategy
With the traditional UA script becoming increasingly fruitless, wappier's Ted Verani offers his guidance on making next-best-action marketing your portfolio-driven growth strategy
Hot Five
Hot Five: Diablo Immortal makes over $24 million in first two weeks, a third of gaming app businesses expect to close, and Beatstar's exclusive over Spotify
The hottest news articles on PG.biz
App Extinction
Almost a third of gaming app businesses may close due to new regulations, says Bango
Around 31% of games dev respondants believe their businesses will cease to exist when new ad regulations and privacy changes come into effect
Monetiser Summit
The new wilderness of mobile game monetisation
AdInMo’s Chris Wright shares his insight from the Pocket Gamer Monetiser Summit, including his excitement at the seismic disruption the ad industry is experiencing
Ua And Cpa Post-idfa
How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world
Web-based flows can navigate challenges imposed by ATT
Marketing Melancholy
Tenjin: 39% of mobile devs have lost money due to IDFA changes
Tenjin's Roman Garbar speaks to PG.biz on how 55% of respondents are finding mobile marketing harder in 2021 than 2020
Master Monetisation
Why hypercasual gaming app marketers need their own playbook
Adjust's Alexandre Pham breaks down the monetisation of hypercasual games, player retention, and in-game ads in a new world of privacy
Not Just For Karl
Daniel Persson on Coffee Stain's new mobile-first studio, exploring old IP, and not looking at NFTs
Excitement about hybrid genres, including FPS and survival.
Pg Connects London
Road to Connects London: Walking Squid's Kay Gruenwoldt on the changing face of in-game advertising
Walking Squid Advisory's Kay Gruenwoldt gives a sneak peek of his panel, What is the Future of Mobile Advertising?
Meet The Experts At Pg Connects
Speaker Spotlight: Bango Audience's Brett Orlanski on apps successfully marketing post-IDFA
Meet the mobile gaming marketing experts at Pocket Gamer Connects London, February 14-15
Predictions
Mobile Mavens: expert predictions for the future of the mobile games industry
Web3, more acquisitions, and new working models
Hyping Hypercasual
Apple’s privacy changes level the playing field for hypercasual games
Moloco's Henry Wang details the shift in hypercasual growth models under Apple’s new privacy policies, and how savvy marketers can strike while the iron is hot.
2021 In Review
Apple's UA changes have forced innovation, says Gismart's Lana Meisak
Gismart's VP Bizdev on challenges and opportunities
2021 In Review
GameBake's Michael Hudson on the rise of social instant gaming
GameBake's CEO discusses 2021 challenges and opportunities
2021 In Review
Tenjin's Chris Farm on the impact of IDFA's removal to the rise of Axie Infinity
Tenjin's CEO on 2021's challenges and opportunity
Gaze Into The Crystal Ball
PocketGamer.biz’s predictions for 2022 mobile gaming
NFTs, the metaverse, and hybrid monetisation
2021 In Review
Gameloft's ASO specialist Claudia Trujillo on Google Play policies and the thrill of mobile PvP
Gameloft's ASO specialist on 2021's challenges and opportunity
2021 In Review
ICO Partners' Thomas Bidaux on Apple ad tracking and being ranked Best Place to Work
ICO Partners' CEO on 2021's challengers and opportunity
2021 In Review
The mobile gaming trends of 2021
PocketGamer.biz’s take on the year’s biggest events
2021 In Review
Elena Grigoryan on IDFA deprecation, NFTs, and MY.GAMES' most successful mobile launch
MY.GAMES' CMO on 2021's challenges and opportunities
Tale Of Two Oses
UA cost for core games are rising, especially on iOS
But casual games are getting cheaper to advertise
Rethinking Ua
Paving the way for success without the IDFA
The numerous benefits of tapping into non-personalised ad traffic
Diversify & Optimize
Apple’s privacy changes have reduced advertising costs for mobile puzzle games
Moloco's Henry Wang on planning for the future
Ka-ching
US social casino users still spending post-pandemic; Q2 2021 was a record $260 million
iOS social casino spending in US reached $1 billion during height of pandemic
Pgc Digital #8
PGC Digital: IDFA effect on UA performance
Four industry pros explain the effects of changes in privacy and ways to adapt
Idfa Impact
Overcoming the impact of IDFA: How to survive and thrive
Attend these must-see talks at PG Connects Digital #8
Data For Developers
Tenjin and GameAnalytics partner to launch Growth FullStack
Provides access to collect and store data
41 Million Dau
Zynga Q2 revenue up 59% to $720 million
Net income equalled to $28 million
Big Deal
Zynga acquires adtech outfit Chartboost for $250 million in cash
Vertical consolidation happening
Time To Update!
Apple rolling out iOS 14.5 on 30 April
Bringing IDFA changes with it
Beyond Idfa
iOS 14.5 is (very) nearly here! Are you ready for the mobile marketing implications?
Free ticket offer to today's PocketGamer.biz Summit: Beyond IDFA