Jujutsu Kaisen Phantom Parade is going global with a 10 million pre-registration goal

• Jujutsu Kaisen Phantom Parade is planned to launch internationally by the end of 2024
• The Japanese version released in November 2023 on mobile

The very first Jujutsu Kaisen mobile game is crossing overseas with a global release planned by the end of 2024.

As the first anniversary of its Japanese release approaches, developer SumZap plans to take Jujutsu Kaisen Phantom Parade international with Bilibili.

The pair have opened up the mobile title for pre-registration on iOS and Android, but have yet to announce whether the PC version will also release internationally.

Mobile martial arts

A manga series turned multimedia franchise, the Jujutsu Kaisen IP first established itself in Japanese magazines in 2018 and spawned an anime adaptation two years later. Phantom Parade, a free-to-play mobile game based on the brand, was then announced in 2021, leading to its eventual release in Japan last November.

It’s not uncommon for Japanese mobile games to remain in Japan, however - even when those games are made by globally recognised studios like Square Enix and Pokémon developer Game Freak - meaning that an international release of Phantom Parade was anything but guaranteed.

And yet, with the drop of a single trailer, a worldwide release has been confirmed for this manga-inspired RPG, teasing "the Jujutsu Kaisen that you don’t know yet" with turn-based anime-style battles and plenty of spirits to exorcise.

A range of rewards will be made available based on the number of fans who sign up during the pre-registration period, from Cubes used to acquire characters in the gacha, to a guaranteed winning ticket for an SSR character.

Sporting nine different languages, Phantom Parade’s expanded rollout has plenty of potential to attract global players - especially when considering there are 90 million copies of the manga in circulation. From that perspective, a 10 million pre-registration target suddenly sounds quite reasonable.

On the top end of pre-registration records this year, Supercell’s Squad Busters hit 40 million and HoYoverse’s Zenless Zone Zero reached a whole new level, both coming from major players in the mobile space.