
Sale Boost
Zynga sells Chartboost to LoopMe
Publisher had previously bought mobile ads and monetisation platform in a $250 million deal in 2021
LoopMe is the largest mobile video DSP, reaching over 1 billion consumers world-wide. LoopMe's full-screen video and rich media ad formats deliver more engaging mobile advertising experiences to consumers on smartphones and tablets.
LoopMe uses big data and artificial intelligence to target audiences in real time and automatically optimize campaigns for the best possible results for advertisers and publishers.
The LoopMe platform integrates with ad exchanges and direct publishers, including some of the world’s most popular apps, many of which have achieved over a billion downloads, giving LoopMe massive global reach.