Global Goals
Tag: Growth Strategy
Week That Was
Unreal Engine’s royalty fee reduction, Balatro makes it on mobile and Zenless Zone Zero’s revenue | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Store Strategy
Unreal Engine royalty fee reducing to 3.5% for games landing on Epic Games Store on launch day
Epic Games is making moves to flesh out its store with more brand-new games
Mobile Matters
Mobile games an "integral element" of EA’s growth strategy but barely acknowledged at Investor Day
CFO Stuart Canfield did, however, discuss mobile’s potential to reach a wider audience
Content Creation
User-generated content key to EA’s growth strategy towards "over one billion" players
EA fans have created 60 million hours of user-generated content in the past year
Ambition Ahead
Roblox is on a mission towards one billion DAUs and "10% of all gaming revenue"
a party system plan has been revealed in an effort to drive player communication
Netflix Games
How Netflix's co-CEOs are calibrating games investment growth with its business impact
“[It’s] worth noting that, that engagement and that impact on our overall business at the current scale, it's still quite small"
Growing Catalogue
"Games are a long-term bet for Netflix"
VP of External Games Leanne Loombe discusses the entertainment company's plans for its games division
Homa Hire
Homa appoints Scopely veteran Dan Adair as VP and general manager of hybridcasual
Dan Adair will greenlight hybridcasual projects and make key hires to build up the team
Growth Strategy
Game analysis: How Brawl Stars achieved its incredible comeback
Claire Rozain of RZAIN Consulting explains how Supercell’s Brawl Stars turnaround is the perfect case study for a data-driven growth strategy
Sega Strategy
Rovio, ratings, global expansion: Sega CEO Haruki Satomi reveals plans for FY2024
Sega reveals plans to leverage Rovio’s European success, bolster employee motivation, and grow its IP
Metrics Boost
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
AppQuantum's Oleg Nalimov shares how new innovative offers were key to Gold & Goblins renewed success
Long Term Ops
Behind the scenes: How to achieve a 30% revenue increase three years after launch
Azur Games' Milana Gelmanova takes a deep dive on the long term ops of Taxi Run
Gaming Growth
Playbook for success: Navigating growth and overcoming challenges in Africa's gaming market
Carry1st associate product manager, Seyifunmi Jesuloluwa shares how you can prepare to explore the African games market for greater growth
Head Hiring
Former EA exec and mobile app recruitment specialist Jeff Chaiken joins Skybound Entertainment
Jeff Chaiken joins Skybound as senior vice president and head of corporate development and strategy
Acquisition Ahoy
Keywords Studios acquires The Multiplayer Group for £76.5M
Keywords has bought The Multiplayer Group from its former owner Improbable following interest in "blue-chip client base"
Innovation Insight
Innovating in a saturated market: Virtuos’ Matthieu Cheynut on the state of play for growing your games
When to invest and when to cut back. Virtuos’ business development director for Europe Matthieu Cheynut shows the road ahead
Showcase 2023
Sony teases push into live service and cross-platform publishing
The first information of future plans lands prior to tonight's PlayStation Showcase 2023 event